Are you planning on tapping into the world of Facebook Marketing Pakistan but, you have no idea of how to begin in the first place? Well, what if we tell you that we’ve got your back with this article right here? Sounds like a knight in the shining armor!
We assume that you are ready to up the game of your E-Commerce Website Development efforts by advertising on Facebook. And you need not worry if you haven’t had your hands on relevant experience. Explore this guide which explains every teeny tiny detail of Facebook Advertising and how it can add to your Magento E-Commerce Website Development efforts, as well as acts as a definitive guide to launching a Facebook Marketing Pakistan campaign that boosts conversions.
Why Facebook Advertising Works?
Facebook’s huge 1.35 billion average active users daily make it the modern world’s most popular Social Media Platform. Its huge following is a core of audience actions that make it a platform with the higher ROI, according to successful Social Media Managers.
Facebook Advertising also offers businesses that opted for Magento E-Commerce Development Services with feature-rich opportunities that boost traffic and sales. According to a study of the effectiveness of Social Media Marketing in Pakistan for Magento Stores, Facebook wins over the competition as a source of social traffic with the highest conversion rates.
Facebook Advertising – A Guide to Getting Started
So, considering that now you are aware of Facebook Advertising and its unrivalled potential for E-Stores to tap into target audience, boost reach, and referral traffic, you are all set to join the bandwagon. Though before that, let’s go through some pre-requisites;
Step 1: Selecting a Facebook Advertising Tool
Technically, there are only two platforms that help run Facebook Advertising campaigns; Ads Manager and Power Editor. Facebook itself and countless other guides also mention both the tools as good-to-use.
Recently, both these tools underwent a merge into one – Ads Manager, which makes Facebook Advertising more manageable for businesses. Plus, for those who are using Ads Manager, here’s the good news; There are many new features to explore, and they will keep on adding whenever something new trends.
Step 2: Understanding the Ad Structure
Before you begin with placing a Facebook Ad, knowing and familiarising yourself with how the campaigns are structured, is essential to ease you through the process. When you are aware of the campaign structure, you gain an insight into how your Ad will run over the face of the internet. Here’s the structure of Facebook Advertising;
To visually lead you through the process, we’ve attached a screenshot of the Ads Manager interface;
Step 3: Setting Up a Facebook Ad Campaign
Assuming that you have already set up your business page on Facebook, head straight to the Ads Manager, and create a Facebook Ad. Though not to forget, this step is fundamental to every campaign. It defines what you aim to achieve with creating an account. Technically, at this step, you will deal with setting up your campaign and account.
First, choose your campaign objective out of three goals; business awareness, consideration, and conversions. Next, set up your Ads account and make sure that you select the right currency along with the time zone because they play an essential role when it comes to reporting and billing.
Step 4: Deciding the Target Audience with Ad Set
As the initial requirement of an Ad set, you need to identify the type of people you want to see your Ad. Plus, once again, even though the audience on Facebook is huge, you cannot place your Ad in front of every other person.
For each campaign objective, the target audience is specific, which means that it is dependent on your advertising goal. Hence, the more specific target audience, the more effective campaign.
Plus, the Ads Manager enables you to craft a target audience based on; customised audience, detailed targeting, and connections targeting.
The last thing you need to focus on is deciding if you have enough audience for your campaign or not, even though there is no set limit for the number of people per Ad. It is up to you if you want a broad audience or specific. However, as a Digital Marketing Company in Pakistan, we suggest the latter.
How to place Facebook Ads that Convert?
After choosing the right-fitting audience for targeting your Facebook Advertising campaign, it is now time to define the placements, budget, and the campaign schedule. Follow these steps we’ve covered, and you are all set to rock the Online Advertising in Pakistan stage.
Step 1: Placement, Budgeting, and Scheduling
Placement is all about placing your Ad in front of the right people in the right place. Mostly, it is advised to place Facebook Ads across the apps and services which belong to the Facebook family. Currently, here are the following placements that support your Digital Marketing Services in Pakistan objectives;
Moreover, Facebook Advertising enables you to choose from two placement options; Manual and Automatic. While the automatic placement cost-effectively locates the relevant target audience, for the savvier Digital Influencers in Pakistan, Facebook enables controlling the device type on which you want to display your Ad under the manual placing options.
Lastly, at this step, you need to set up a budget, either monthly, daily, or lifetime. And for this, as Social Media Agency in Pakistan, we suggest playing your hands on the lowest budget. This way, you will get more time to analyze how well things work for you and to what extent.
Step 2: Composing the Ad
Now that you have set up your account, it is now time to get creative and compose your Ads. Though before that, include an Ad Name; it helps in identifying reports, insights, and notifications. Plus, represent the Ad by choosing your Instagram profile or Facebook page.
Next, decide on a format for your Ad, imagine how you want it to look visually, and then align it with your Digital Media in Pakistan objectives. Some of the formats that Facebook Ads have in stores are single image ads, video ads, slideshow, carousels, and a collection Ad.
Along with focusing on everything above, make sure that your Ad and the text go hand in hand; just like a newly married couple. Rest assured, if everything couples well, your audience will be compelled to take meaningful actions that will boost conversion rates.
Step 3: Payment for Advertising
Is this your first time placing a Facebook Ad? Well, then you will have to add a payment method that will be attached to your Facebook Ads account. So whatever option suits you, select it; credit card, debit card, or Pay Pal. We suggest selecting the option that you are already using for processing transactions and operating your Pakistan Selling Sites.
Step 4: Optimize the Ads
Facebook Advertising enables displaying different Ads for a specific audience, which means that if you want to target two different audiences, you can place distinct Ads catering to both of them. This way, your targeting gets better and smarter – optimizing summed up.
Moreover, to optimize your Ads, link landing pages to your Facebook Ads because they help Online Marketing Websites in Pakistan to reach a wider audience. This way, you make the most out of the audience on Facebook and drive them towards actions.
Lastly, establish a bidding strategy that represents what you are willing to spend on optimizing your Ad’s delivery. Bidding strategies help the same way as budget caps help with Ad sets. So if you decide to bid manually, we suggest bidding at the maximum amount that you can pay. Though if you are done with playing around on biding strategies and the results are still not satisfactory, you might need some help from an agency that offers Social Media Marketing Packages in Pakistan, which covers Facebook Advertising end-to-end.
Inspiration Ahead – Look how creatively Hawkers Co. designed a carousel ad!
Honestly, by the end of 2020, Facebook won’t be just a social networking platform. It has grown and will keep on evolving into an influential and versatile Online Marketing in Pakistan platform that helps your Magento 2 Website Development efforts to reach a broader audience.
Hence, with so much to gain, businesses need to focus on advertising on Facebook as soon as possible. So, are you all set to stay relevant to your target audience and win over the competition but need some professional Facebook Marketing Services Pakistan? Get in touch with us at Xcentric Services TODAY because we’ve got you covered with some great Facebook Marketing Packages in Pakistan!