Metaverse & Facebook Marketing – How To Nail It?
Since the relaunch of Facebook as Meta, metaverse marketing strategies have been the talk of the town. Metaverse is a fast-growing trend that impacts every aspect of Facebook Marketing, entertainment, and even culture. In fact, it is even more important than the social giant itself. Whether you are a business owner or a digital marketer, you should be fully aware of what is going on in the dynamic social media world.
Technology these days changes and evolves are a neck-breaking speed, which is why we have started experiencing inconceivable innovations. As augmented reality and virtual reality have become a part of our daily lives, Metaverse has also started getting prevalent all over the internet.
By the end of 2022, more than 85 million people are estimated to engage with at least one VR or AR experience every month. However, the challenging part is that Metaverse is not exactly what it is depicted to be in science fiction. Keep reading to blog to find out how it offers limitless utility being an all-new computing platform.
Do not want to waste even a day and leverage Facebook Metaverse for marketing your business? Xcentric can help. Speak to our strategists by calling at 0300-800-2094 or drop a query at [email protected] today.
But First – What Is Metaverse?
Metaverse is a concept that is hard to understand, precisely because it is new. The term originated from the science fiction novel Snow Crash published back in 1992. Just recently, it has been thoughtfully considered the internet’s next phase.
The recent rebranding of Facebook as Meta shows the popularity of the concept. However, it is important to keep in mind that the social giant does not own Metaverse and is just the largest platform that evolved in the concept so far.
As stated previously, Metaverse refers to online experiences that are highly immersive, such as augmented reality (AR), virtual reality (VR), and interactive videos. Essentially, it takes the online experiences to the next level by building a whole new world where people get to socialize, conduct their business, and enjoy immersive entertainment.
One of the most important aspects of Metaverse includes virtual property, NFTs, and gaming. It is made of miles and miles of land that is virtual but directly proportional to traffic and popularity. Hence, investing in a virtual property is pretty much similar to paying for an Ad in a magazine or TV.
Why Consider Marketing In Metaverse?
The behaviour of consumers has changed because of the digital age and the pandemic. More and more people prefer shopping, working, playing, and learning online. Metaverse promises to be a physical – physical and digital solution. It is aimed at blurring the distinction between virtual and physical reality while altering the way people perceive the world.
Surprisingly, almost 67% of the online gaming demographic is below 16 years old. Therefore, Metaverse provides an opportunity of reaching a new audience, increase consumer confidence, and investigate new revenue streams for the business.
All in all, we cannot stress enough the importance of Generation Z as customers, given their dominance in Metaverse. It is overflowing with Facebook Marketing opportunities and BIG brands have branched out on it for building their brand – you should too.
Facebook Metaverse Marketing Tips To Follow In 2022
Are you not active in cryptocurrency, virtual reality, or the gaming industry? Even if the answer is a no, do not even think for a second that a Metaverse Facebook Marketing Strategy has nothing to do with your business. Any significant improvement is sure to impact a business and its marketing strategies. So, to stay in the game, here is how you can integrate Metaverse with your current efforts:
1. Establish Native Presence
By definition, advertising is disruptive. While a 5-second Ad at the beginning of a YouTube video can attract people, it can also irritate them. On the other hand, if you fit in the videos naturally, it will allow engagement with the users without even interfering with the experience. Hence, when it comes to Marketing Businesses in 2022, leverage Metaverse which provides limitless opportunities to advertise without sounding or looking promotional.
2. Duplicate Real-Life Marketing
Transitioning into the Metaverse does not mean that you will have to do everything in a different way. A foolproof way is to begin by replicating whatever you provided in real life into the virtual world that is parallel. Entering in Metaverse this way is not only natural but also a genuine way to gain the attention of the target audience.
Take for example, a business providing food delivery services that used virtual riders for making multiple island-wide deliveries within a game. Not only did those playing the game win a surprise delivery in the virtual game but also got promo codes that could be used in real life.
Sounds like a great idea to garner engagement in just a few hours? Let us at Xcentric plan your Facebook Metaverse marketing strategies. Get in touch with us by ringing 0300-800-2094 or emailing [email protected] today.
3. Establish Virtual Venue
Going digital and investing a part of your budget in Metaverse Facebook Marketing will never stop you from opening up a store. With a virtual 3D online store, museum, or even a creatively-designed island for gaming, you can establish a strong presence in the Metaverse. Even more, it will help develop emotional bonds with the customer by offering virtual store tours, try-on opportunities in case of products, and interactive 3D exhibition of products.
4. Create Immersive Experiences
Experiential marketing is known for driving customer engagement as providing the audience with an immersive experience forces them to step outside their comfort zone. It impacts their perception of a brand and for bonds that are long-lasting.
According to stats, businesses that focus on providing experiences to the target audience gain 25% more brand loyalty as compared to others. Therefore, to provide immersive experiences, leverage Metaverse in your Social Media Marketing Strategies. Engage the audience and interact with them by hosting live events, concert performances, and virtual competitions.
5. Keep Experimenting Continuously
Marketers are currently living through a very exciting time. Even though there are guiding principles that help them decide what to include in the Facebook Marketing Services Packages and which tactics to apply, Metaverse is completely new. It offers plenty of room for experimentation and the best practices to be successful with Metaverse are still not fully developed. So, play smart and keep experimenting with your approaches.
Want to skip learning about Metaverse and get professionals to help you grab all the opportunities it is offering? Speak to a strategist at Xcentric. Call at 0300-800-2094 or drop a query on [email protected] today.
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We at Xcentric are a team of savvy markets who know how to help businesses reach a wider target audience with Metaverse marketing. Surely, it is overly complicated but not insignificant – which is why we have got the hack of it. Hence, hire us at your Facebook Marketing Company in Pakistan to handle tasks at your own pace while we work on boosting engagement rates and conversions.