Marketing Principles you need to consider before choosing a CMS for your Business

Content – The heart of every Digital Marketing strategy, is what you need to consider, for putting yourself in front of the audience. In addition to this, the most important source of content is a business’s website. As long as we remember, coding was the only way to build a website and to the people who are still able to take care of all the coding – You’re Genius! Contrary to this, everyone is not familiar with coding, making it a matter of stress for them to build a website. Here’s where a CMS (Content Management System) comes to rescue. It takes care of all your back-end coding, template, user-friendliness, and dynamics. Let’s look into what principles you need to consider before you choose one for your business.

The Cost

The first thing at the forefront of a marketer’s mind is the cost. While choosing a CMS, the cost is mainly dependent on the set of requirements. Moreover, the decision of your website being open-source or a proprietary system shares a major portion of the cost. Here’s a tip for you to choose between them.

Usually, to maximize your budget, it is recommended to spend more on customization and implementation of an open-source, rather than spending on a license fee for a proprietary system.                                                   

Core Functions of a CMS

A Content Management System is not only about organizing, creating and deleting pages. There’s a lot more to this great tool that you need to analyze wisely, core functions being at the topmost priority. At times, you’ll be misguided by getting to see fancy functionalities in a CMS. Before you know, you’ll buy something which is of no use to you. Choose intelligently!

Adding more to it, every CMS has the same functionality – A BIG misconception. In a CMS, not every functionality is intuitive. Carefully decide the functional requirements to be considered for your website and then choose from a CMS based on its functioning for completing your requirements.

Customization Options

Websites reflect the look and feel of your brand, the first thing your audience notices and is influenced. Unfortunately, some CMS are not customized, which makes your website look like a template. According to you, what’s more important? Following the CMS Template or meeting the user requirement? The answer is very obvious – Users are the star of the show.

As a business, you require a system that allows you to retrieve and present content in a way that is appealing to your user. Build your customized website with a CMS and stand out!

User Interaction

The user always being the star of the show is at your topmost priority. Does the CMS satisfy the User experience? Mark these functionalities on your checklist, to make sure that you and your user maintain a healthy relationship over your website.

  • User Feedback – This functionality is important if you’re planning on holding chats, comments, and ratings over your website content. Moreover, this may require you to install a third-party plugin, so you need to be sure that the CMS supports it.
  • Database – After getting the user responses, you want them represented in the form of an excel sheet or a database, to analyze them. Therefore, make sure that the CMS supports this function.

Consider these communication functionalities for a great user experience and get the best results.

Multiple Management Roles

On a website, it is necessary to define who has access to working and editing and to what extent. For example, with an increase in the number of content providers over your website you need to avoid extreme workload on one authorized person. The best way to get out if this is, choose a CMS which allows multiple roles like editor and approver. In both cases, they will have certain access to carry out their workflows in a series of checkpoints.


CMS is a fine line to work, putting up a lot on your requirements and making it a wish list instead is risky. Keeping your requirements minimum is a safe play, but the trick is to make sure that they meet your ends very well. If you’re confused about choosing between WordPress, Magento or any other CMS, contact a Digital Marketing Agency to help you choose the best CMS for your business.