Instagram Marketing – How To Get On The Social Media Platform’s Explore Page?
One of the most underrated ways for a business to get discovered on Instagram is by landing on the app’s Explore page. Being algorithmically curated, the page helps in reaching out to the right audience, increases engagement, and boosts growth on the social app. So, the question is – how can you secure a spot on the Explore page? By simply targeting Instagram Marketing strategies or some other magic spell?
We will be quite honest here, landing on that page is a bit tricky and takes some serious effort. But hey, nothing comes for FREE in the digital world, so get hustling before the competition increases – though it is already at the speed of light. Read this blog till the end for some foolproof tried-and-tested tips on securing your dream spot on the Explore page of Instagram.
Got no time to learn and then try your hands on the tactics of landing on the Instagram Explore page? Xcentric is here to your rescue. Speak to our specialists by ringing at 0300-800-2094 or email at [email protected] today.
9 Must-Try Tips To Land On The Instagram Explore Page
Explore Page of Instagram is curated by the algorithm of the social media app, which decides what content will be shared with the users. Instagram Algorithm focuses on two major factors: the types of posts users engage with and the engagement rate on the relevant post. In simpler words, the #1 way to land your posts on the Explore page of Instagram marketing is to make them as appealing as possible. Other than that, here are some tactics that can improve your chances of getting on the Explore page:
1. Look At Your Explore Page
Before you begin creating content to post on your Instagram Page, step back and spend some time doing research. Look at your explore page and ask yourself these questions:
- Which types of posts are featured?
- What keywords and hashtags are used in captions?
- Which factors make those posts engaging?
Once you better understand what works wonders, get inspired from the posts on the Explore page and create your posts. Trust us, this trick works for our clients every time, after all, who doesn’t need some inspiration to work on something? We all do.
2. Making Reels Is The Way To Go
It should not come as a secret to you that Instagram now prioritizes Reels. In fact, there are no signs of the app’s video feature slowing down. Given that, we make Reels a major part of the strategies when providing Instagram Marketing Services – especially if the business wants to Instagram marketing land on the Explore page.
3. Post When The Target Audience Is Online
Technically, content posted on the visual-sharing platform has more chances of getting increased engagement and reach when the target audience is online. But the thing is – how would you know when that time is? After analyzing the feed posts and Instagram Algorithm, the Instagram marketing experts at Xcentric have discovered the best posting times for Instagram.
Also, being available to post at a time when the target audience is not always possible. Hence, you can count on us for Instagram Marketing and we will reach your target audience when they are most active. This way, your engagement rate will increase and so will the chances of landing on the Explore page – talking about a MAJOR win – this is it.
Another way to boost your engagement rate on Instagram marketing other than posting at the right time is experimenting with different types of post formats. Think video content, carousel posts, and static single-image posts. We have discovered that compared to other types of feed posts, carousels have the highest engagement. The takeaway? Although it is great to combine all the formats you are using already, get more creative with carousel posts to increase engagement.
4. Use Hashtags Strategically
Hashtags are not as popular as they used to be in 2012, but to everyone’s surprise, they are still valuable when it comes to increasing discoverability. Or saying it straightforwardly, hashtags increase the chances of a business appearing on the Explore page. You can think of them as a way of labeling your content.
Instagram marketing tries its best to label posts accurately even if it does not have hashtags. However, when the hashtags are added, it gets simpler for the algorithm to make categories – and even more easy for Instagram to show posts to the relevant audience.
Follow our digital marketing footsteps to get Instagram marketing – use a combination of specific hashtags like #DigitalMarketingServicesInLahore and broad ones like #DigitalMarketing. It helps in better describing the post, target audience, and your industry.
5. Partner With Creators & Other Brands
Becoming partners with other brands and creators on the social media app means that you can tap into their target audience very easily – a smart tactic to boost engagement and land on the Explore page. However, like any good partnership, you and the creator must have something in common to share, other than Free Instagram marketing Likes because of the following.
That way, the content that is created through collaboration resonates with the target audience of both parties – leading to a high engagement rate. In fact, this is the PERFECT recipe to land on tons and tons of Explore pages on Instagram.
PRO TIP: Ensure that the collaborations you do feel very authentic and are in the service of your customers plus the general target audience. After all, the audience-first approach performs the best always.
6. Run Giveaways & Contests
To encourage community engagement, reach out to a new audience base, and land on the Explore Page of Instagram, run contests and giveaways. It would be even better if you combine this tip with the one we talked about previously – collaborating with creators or any other business. Double the engagement and visibility? Check. Launch your first such campaign by letting our social media experts handle your Instagram Marketing, they are pros at it and know what it takes to succeed at this tactic.
7. Add Keywords To Post Captions
By adding keywords to the post captions, you can make the algorithm of Explore page understand what the content is all about. In our opinion, the best captions for Instagram posts should have a killer first like introducing the topic. Moreover, it should be convincing enough to read and must include a specific CTA – if you want the views to leave a comment. Other than that, make sure that the language you use is easy to understand for the user and has a consistent tone.
While the above-mentioned elements are surely important, one thing that is most essential to land on the Explore page of Instagram is using easy language in the captions. When you will do so, the algorithm will label the content you post correctly. Though do keep a thing in mind, brainstorm the keywords when writing the captions.
8. Use Instagram Analytics To Analyze What Works
Sometimes, the best-performing posts on Instagram are unpredictable. A video, Reel, or photo that you did not think will resonate and vice-versa. This is exactly why you need to keep track of your performance on social media platforms – especially on Instagram. You can directly access Instagram analytics through the app and also through third-party tools for measuring how each post is performing.
On the other hand, a view into the analytics will also help you track months’ worth of stories, Reels, and feed posts filtered according to metrics like comments, likes, reach, engagement, and more. In fact, this is quite an easy way to get a visual overview of the posts that are performing well, so that your strategy can be tailored for getting you on the Explore page of Instagram.
9. Try Explore Ads On Instagram
Are you looking for a guaranteed way that will help you reach the target audience via the Explore page on Instagram, a solid option is placing Explore page Ads. While such Ads do not appear on the Explore Page directly, when a user clicks on any post from the Explore Page, they see videos in-feed and non-paid image posts. All in all, if you are not into the “Get Instagram Free Likes” fiasco and want some real results, advertising on the Explore page is a surefire way to extend your reach and increase visibility on the social media app.
Getting on the Explore Page of Instagram is your way to go for growing the audience fast but do you need help to land on it? Get on board with Xcentric. Speak to one of our specialists by calling at 0300-800-2094 or drop an email at [email protected] today.
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Appearing on the Explore page of Instagram marketing is a great jumpstart for a business’s growth. However, because the audience on the app is fast and the competition levels are too high, increasing your chances of landing on the page is tricky. Hence, hire Xcentric as your Instagram Marketing Agency – our team will test out the carousels, run a contest or two, go heavy on hashtags and land you on your dream page. Planning, scheduling, and posting on the feed, everything is on our shoulders.