Growing presence on Facebook is easier said than done. And if you’re a savvy marketer, you won’t think for a second before agreeing to this, because after all, Facebook’s algorithm is consistently tossing balls at businesses attempting to figure out how to influence customers while adhering to the platform’s most reliable Facebook Marketing Services.
However, despite criticisms from customers and marketers equally, Facebook is reaching new heights. According to a report by Facebook itself, they closed out 2019 with a noticeable increase in income, user activity, and Ads impressions. The conclusion? Facebook still has tons of potential for Social Media Marketing. However, it works wonders for a business only when they know their audience data and maximize their engagement rate through the right Facebook Tools; and that’s precisely where numerous businesses go wrong. In this article, Xcentric Services breaks down all these tools along with a how-to-use them.
Default Facebook Tools – Are they enough?
Before we delve into the nitty-gritty, let’s discuss Facebook Insights. Positively, it’s essential to recognize Facebook’s built-in analytics platform and metrics linked to your digital marketing goals. Engagement rates, reach, demographics, and the list goes on because what Facebook Insights embrace is extensive.
With that being said, built-in Facebook analytics tools accommodate restrictions. For instance;
- A lack of built-in listening tools for recognizing trends and directing content
- Bounded cross-platform publishing and analytics for businesses managing various social
- Accounts – Instagram, Twitter, Pinterest, and every other you can imagine.
- An old-fashioned interface that can be inconvenient to navigate for newbies
Growing to understand Facebook Insights makes sense, but businesses thoughtful about their analytics progress to Facebook tools with specialties focused around audience engagement and growth.
The Most Important Facebook Tools
What are the most well-known Facebook Tools? Well, that’s one good question that must’ve crossed your mind. Hence, for starters, let’s look into some growth-centric features of Facebook Analytics and Publishing Tools.
The platform presents a bird’s eye picture of KPIs and metrics, along with audience engagement over periods. Moreover, the reporting is precise and effortless to understand, securing share-worthy data between your teammates, co-workers, and clients. And perhaps, the capability to recognize your business’s strength at a glimpse is a conquering bonus for occupied marketers.
How to decode data from Facebook Analytics into ACTION?
Certain features and dashboards are pleasing to watch at if we do state so ourselves. But have you ever thought about what you can do with all this information, precisely? Here’s an illustration of how data from your Facebook analytics tools can decode into actionable Digital Marketing Services in Chicago strategies.
1. Improve Facebook Ads Targeting
Even though Facebook’s advertising platform is famous for its laser-targeting and customer engagement opportunities, high-performing advertisements don’t happen by chance.
Count on these diverse measurable and variables linked to targeting Facebook Ads, such as;
- Ad Creative
- Advertisement type and deployment
- Facebook Advertising Budget
Achieving the most maximum out of your Facebook Ads budget signifies collecting as much data on your audience as attainable before you design, let alone drive a Facebook Ad. Moreover, cross-referencing your audience data and personas with your Facebook Insights data can help clue you in with what might work well with your target audience on Facebook.
For the interest of getting first-hand insight, being a Digital Marketing Company, we recommend you to run an experimenting Ad with an audience before graduating to a full-fledged Ads campaign. Plus, perceive that Facebook’s audience falls on the more traditional side according to recent demographics of social media platforms.
2. Reach through Organic Content
Whether you’re driving a cross-platform Digital Marketing Services strategy or are rigorously directing on organic content, you need to identify which kind of content accelerates engagement. Perhaps it’s an Infographic that tracks engagement to your Facebook Page, a video, or some back-and-forth live sessions, ever noticed?
Either way, it’s essential to realize how much reach you’re experiencing through organic content. Reports in Facebook Analytics can analyze your scale of impressions and top-performing content to assure that everything you’re posting is growing engagement.
Linked with scheduling features of Facebook’s Creator Studio, you can schedule your posts based on when your Facebook Page’s followers are to engage with it. Likewise, you can also utilize this data to understand which sort of content will work well within your targeted Facebook Groups.
3. Figure out top-performers through ROI
In this tech-driven era, brands enjoy tons of choices when it gets to advertising and marketing through social media platforms. Hence, marketers need to pick a platform that deserves their attention and drive results in the form of high engagement rates.
For instance, should you target audience on Facebook or Instagram? Are you losing opportunities by ignoring Twitter or Pinterest? Should you run Ads either one of these or all of them?
Paid performance reports represent how a business’s progress beyond channels can range uncontrollably. By understanding which platforms are your best performers, you can designate your resources – Content or Ad dollar, it’s up to you.
Facebook analytics are essential for deciding if you’re receiving a real ROI from social media. Individually, high-level analytics of Facebook sums your social spending to verify whether or not your advertisements make insight across Facebook. Provided that Instagram Marketing works on the related Ad platform, those figures can flag paid opportunities as well.
4. Improve your Sales Funnel
Facebook is a limitless source of traffic and leads for businesses of all configurations and capacities. For the motive of developing your conversion rate from Facebook, brands need to watch out the journey of the audience connecting Facebook and their websites.
For instance, what type of advertisements and content drive leads and conversions? What’s the conversion rate within paid and organic visitants? Growth goals in Google Analytics can highlight both as a business evaluates their most reliable traffic sources.
5. Boost Customer Engagement
As perceived, much of growing a Facebook presence focuses on customer relationships. For instance, moving back-and-forth with your Facebook followers is a powerful way to build brand loyalty. Meanwhile, approaching customers is a must-do to engage them and introduce yourself as a caring brand.
Remarkable Social Media Management not just focuses on mentions by notifications and social listening but also guarantee that your customer care is at the spot. For example, Facebook’s response reporting highlights whether or not you should speed up your response time and allot more support to customer service.
Facebook Publishing Tools – How to use them to drive more interactions?
Facebook’s analytics and publishing tools are powerful, but they aren’t the only valuable tools out there for driving more interactions from your Facebook Followers.
To cover things up, let’s discuss some freemium and easy-to-use that might provide your Facebook presence a much-needed drive.
It’s no riddle that visual content is supported by Facebook’s algorithm. Hence, linking your social media posts with eye-popping graphics is a sharp move to grasp your audience’s attention and improve your posts’ impressions.
For instance, tools like Canva are a blessing for marketers in demand for graphics. From banners to smart social media post layouts and beyond, you can upload your illustrations on Canva or use their pre-built ones.
Moreover, considering that Infographic Marketing is all in trend right now, blessings like Venngage claim hundreds and thousands of Infographic templates for free, which is fair play for any industry. The attractiveness of these templates is that they appear professional but don’t need you to be a creative whiz to work with them.
Facebook Advertising Tools
Facebook ad optimization is a long, research-heavy strategy that usually demands some trial-and-error. Let’s conclude with some tools that can drive you through the Facebook Marketing Chicago process.
The Facebook Ad Library enables you to explore active businesses to get a sight of advertisements from your competitors and additional industry performers. For instance, what type of illustrations are your competitors’ publishing? Which ad representations? What about call-to-action expressions? Finding answers to these questions will surely help you manage your Facebook Ads like a pro.
Wrapping Up – Which Facebook Tools are you using to boost your online sales?
Figures don’t lie, and Facebook isn’t falling out of service for marketers or consumers. However, you need to know that brands that hit high on online sales with Facebook Ads. And drive constant engagement are knee-deep in customer data. Hence, as the platform grows more competitive, and its algorithm keeps on evolving, breaking down your customer data is essential. So being a Digital Marketing Agency, we recommend, use Facebook analytics tools because they empower marketers in optimizing their ads, nurturing relationships with the audience, and creating click-worthy visuals. Though if you’re new to the Facebook Marketing Pakistan world, getting some professional help from a Social Media Marketing Agency offering Facebook Marketing Packages is the best bet.