How Can An Instagram Marketing Agency Help You Figure Out The Algorithm?

Instagram Marketing Agency

How Can An Instagram Marketing Agency Help You Figure Out The Algorithm?

Instagram’s algorithm was introduced for surfacing the most relevant and best content to every user whenever they check their feed. However, the important question is how does the visual-sharing social platform determine which content will meet the criteria. Right here, an Instagram Marketing Agency like us comes to the rescue. But even though you can have the back of professionals, it is better to understand everything yourself too, so that you know what they are up to. In this blog, we have dug deep into the factors influencing the algorithm of Instagram and shared tips on how to keep pace with it to get the content in front of the target audience.

You have got no time to figure out the algorithm yourself and even read about it? Speak to a strategist at Xcentric right away by calling at 0300-800-2094 or email at [email protected] today.

Starting Off: How Does Instagram’s Algorithm Work?

If already have a presence on the visual-sharing platform, you might be wondering why there is always an update in the Instagram algorithm every other day. Well, this is because the algorithm utilizes machine learning for customizing whatever shows in the Instagram Feed of every user.

Explore page on the platform also works similarly – it keeps an eye on all the accounts you interacted with in the past and uses the interactions for suggesting content. But as easy as it sounds, the Instagram algorithm considers a lot more than this. Majorly, it has been revealed that interest, relationship, usage, following, timeliness, and following are the factors that help determine what a user sees in their feed.

6 Ways You Can Make Instagram Algorithm Work In Your Favour

Marketing agencies always try to figure out how to beat the competition on the visual-sharing platform when providing Instagram Marketing Services. While instead, they should be leaning on it because applying hacks to beat the algorithm does not help in the long run. Hence, let us tell you how to use the algorithm to the benefit of your business.

Instagram Marketing Services

1.      Embrace Latest Features

Just as the competition keeps increasing for businesses, it works the same way for social media platforms too. For this reason, Instagram keeps adopting new features and making them prominent in the applications. But, knowing this is also important that the algorithm of Instagram does not favour any specific type of post automatically.

However, the social media platform does give brand-new features at a prime location, such as moving the Reels icon to the middle of the menu bar of putting Stories at the top of the screen. So, no matter which new features are introduced and the industry your business belongs to, never stop trying hands on the features and leverage them creatively.

2.      Varying Post Types

Take our word – the key to navigating the algorithm of Instagram successfully is using varying post types, such as single images, IGTV, carousel posts, Stories, Reels, and even Lives. Being an Instagram Marketing Agency, we swear by the fact that sharing content on the social media platform in different forms helps in reaching a wider audience.

In addition, using different forms is a foolproof way to repurpose the content. Because frankly speaking, not everyone likes watching a video, so you can simply convert the video into a carousel post too. Or, you can also appeal to the lovers of the Stories featuring by sharing the feed posts as Stories too. Either way, you can get hold of the audience and create a win-win situation.

3.      Posting At Best Times

When it comes to the key ranking algorithm factors, timeliness is an important one. However, there is no one-size-fits-all time to post on an Instagram Page. To find the best posting times, consider the following:

  • When are the most of your followers active on Instagram
  • When is your brand/business more relevant to the target audience

Instagram Page

The above two approaches are something that the social media marketing team at Xcentric follows. It schedules posts or news on the Instagram feeds of clients when most of their followers are online. Thus, ensuring that they see the posts first thing after opening Instagram.

Need help uncovering the best time to post on Instagram specifically for your brand and even design engaging posts? Get on board with Xcentric. For more details related to our services, ring 0300-800-2094 or email at [email protected] today.

4.      Create Hashtag Strategy

As the users of Instagram follow and search for hashtags, adding them to the posts helps increase their chances of reaching a wide target audience. Even stats show that the posts posted with hashtags receive a high engagement compared to the others.

Hence, to keep your brand in the minds of the target audience, create a hashtag strategy that involves the use of branded hashtags. It will not only help you boost brand awareness but also make finding user-generated content easier, which you can later Post On Instagram feed too for your followers to see.

5.      Focus On Authentic Engagement

The algorithm of Instagram rewards engagement. So, rather than wasting your energy on finding hacks to beat the algorithm, focus on building connections with your target audience. Because, in our experience of years, the latter benefits more in the longer run, and unfortunately, the results of the hacks only deliver short-term results.

For starters, reply to all the direct messages on Instagram and the comments of those Using Instagram. The more you interact with them, the better results you will get in terms of engagement.

Another way you can simply encourage engagement on Instagram is by using interactive stickers such as sliding scale ranking, polls, and questions on the Stories. And most importantly, do not forget about the user-generate content that we talked about before too. People love seeing videos and photos of a brand’s customers on their social handles, so leverage this to your benefit.

6.      Use & Track Analytics

One of the foolproof ways to understand what your target audience loves seeing and is interested to see in the future too is digging into the Instagram analytics data. By tracking the analytics and using the insights, you can check which posts have more interactions.

Using Instagram.

Moreover, by looking at the analytics, you can also sort all the posts by most likes, comments, and even saves – if you want to dig into specific engagement metrics. Once you have the list of your posts with the best engagement, identify the commonalities. For instance:

  • What is the style of their creatives?
  • Which types of posts are they?
  • How are the captions structured?

With the answers to these questions, begin reverse reengineering. Plan a strategy around posts that the target audience engaged with the most and get the most out of the algorithm of Instagram – which is all about providing the best user experience.

Want to keep pace with the constant Instagram algorithm updates and generate leads through the visual-sharing platform? Xcentric can help. Get in touch with us by calling at 0300-800-2094 or emailing [email protected] today.

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    Just having a business profile on Instagram is not enough. Being a business on the social media platform, you need to keep up with all the updates in the algorithm, leverage all the new features and engage the target audience. Fair enough, handling it all on your own is tricky and quite a lot of hard work. Hence, hire us as your Instagram Marketing Agency to level up your marketing on the platform.

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