Every online retailer needs to leverage Google’s products to build awareness, grow an audience base, and boost online sales. Though before we talk about why they are important, let’s discuss some stats that we, being a Digital Marketing Company, have learned over the years while providing Social Media Management Services.
They’ve always brought value to each of our client’s E-Commerce Website Development efforts, from new online customers to boosted revenues, and everything positive in between. However, what’s unfortunate is that not every online retailer believes that these are effective and more returning Digital Marketing in Pakistan channels. Well, that’s exactly our purpose behind covering this article. So let’s not delay anymore and get into the details of why we at Xcentric Services prefer these Online Marketing in Pakistan channels for every client.
The Importance of Google for Online Retailers
While SEO Services Pakistan is directly related to organic results, SEM demands paid efforts that are focused on Google. Every day, on Google, around 3.5 billion searches are processed. Isn’t it a massive amount of traffic that wants to acquire information about goods and services? These Google-ers might be searching for information to learn something or looking for something to buy from an online retail store.
However, unlike Social Media Platforms where Instagram Marketing and Facebook Marketing Pakistan strategies are targeted, people cannot locate you easily on Google. Hence, to catch the eye of the target audience, we make sure that we rank each of our clients higher on SERPs. This way, there’s a high chance of boosting online conversion rates at a very low cost because it’s all organic. Our team knows the best of how Google and the tools it offers work for online retailers. So why not let us handle it all for you and utilize those features to boost your online sales?
SEO – What we consider to rank our clients higher on SERPs?
Search Engine Optimization Services in Pakistan is a charm that every online retailer needs after getting Magento E-Commerce Development Services. Hence, when we take up the responsibility of ranking our clients on search engines, we make sure that everything is optimized; from the product pages to the Blogs and every other page.
Plus, we also focus on the fact that SEO isn’t what it was back in the early days. Its algorithm is continuously changing. And at Xcentric Services, we consider each change as complex and dynamic because online consumer search is dependent on it.
Usually, there are two major algorithm updates by Google, every year. Even though they are small, the impact is high. Hence, online retailers come to us for SEO, we focus on the following;
- Making their online web store searchable and discoverable by optimizing each of its pages, posts, and product. We make sure that the basics like page titles, headings, Meta descriptions, and keywords are in-place and built into the content. Thus, ensuring that Google spiders discover and crawl its online web store for rankings.
- When it comes to rankings, content is very important. Hence, we make sure that every piece of content on your website is original and there are no traces of plagiarism. Plus, our SEO team also analyzes your content thoroughly to ensure that the right format is used for varying types of content. So whether it’s an infographic, a blog, or a video, with us, you won’t have to worry about everything not being to the point.
- Next, we focus on building your credibility by link building because Google uses them to rank your online web store’s importance and domain authority. The more you are credible, the higher you rank, and the more discoverable you are. See how this works to increase your online sales? That’s how we get results for our clients.
- Lastly, our Social Media Managers, SEOs, and Magento Web Developers all together make sure that your online web store works seamlessly on a mobile phone. Are you thinking why this is important? Google prioritizes mobile-friendly Magento E-Commerce Development, and what’s more important than Google itself when it comes to rankings?
As providers of Digital Marketing Services in Pakistan, we can’t stress enough that when it comes to Content Marketing and SEO, creativity wins. And that’s one of the reasons why our clients get positive results and ranking faster than anyone else. Though not to forget, SEO is a long term Digital Services strategy. It does take time to build our client’s credibility and get the results, but once we lay the foundation, rankings are guaranteed, followed by a boost in online sales.
How we use Google My Business to build Brand Presence?
Technically, we manage every client’s brand presence across Google with their GMB account. It gives us an ability to highlight the URL of their online web store, enables E-Commerce Platform Integration for delivery options, and manage the customer reviews.
Moreover, we also use it to enhance the mobile search features of Google by generating directions to our client’s in-store location, if any, from Google Maps. Though what we’ve come across is that many online retailers ignore this aspect of Google. However, at Xcentric Services, we make sure that each of our clients gets positive reviews that make them more credible. Plus, this way, we also improve their rankings on search engines.
All in all, depending on the type of Magento 2 Development Services which our client opts for initially, we set up their My Business account accordingly. Rest assured, when we start using this feature on your behalf, your online customers will surely find your products more easily.
Using Google for Product Discovery
Google’s product discovery is one of its most underrated features. However, we believe that it is one of the features that need the most attention and love. And that’s what we do at Xcentric Services being a Social Media Agency in Pakistan.
The cherry on top is the fact that when our clients invest in Magento 2 E-Commerce Development, we set-up a product feed for them from their E-Commerce platform. And by far, this is the easiest way to get your product on searches in Google, all while focusing on Online Advertising in Pakistan alongside.
Google Analytics; Our go-to tool
Well, when we count on our years of experience working as one of the Online Marketing Websites in Pakistan, we could’ve done an entire series on Google Analytics. We know, you have a WHY crossing your mind.
The answer is precise. Every client requires data that shows up the results of how well the strategies are performing, and we get that from Google Analytics. They help us identify what our client’s target audience is searching for, with what keywords, and from which type of device.
Once we are done with fetching the results from Google Analytics, we track and see how we can further boost your online sales and translate each online visitor into a potential customer. Assuming that this sounds promising to you and you want some pricing details, check out our SEO Plans.
Google keeps on going back and forth when it comes to algorithms and using Social Media Marketing Lahore. However, we believe that everything shouldn’t be taken as the last word. Instead, we focus on broadening our concept of providing SEO Services in Lahore to online retailers.
We take into account the myriad of ways that online buyers use to find products on the face of the internet. Plus, we also focus on how we welcome every change in the best possible way to increase our client’s online sales and rank them higher.
Presently, the online retailing world is all about strengthening relationships with the target audience, nurturing the audience, and communicating identity. And there’s no way our SEO practices will go against the current trends. Hence, being a Digital Marketing Agency, we promise every client to make the internet a more profitable place for them. Now, it’s your turn; Are you ready to partner with us? If your answer is a yes, wait no more and Contact Us right away.