Must keep in mind that Facebook is the platform having the most active users than any other, so Facebook marketing strategies can help your business a lot.
Which means more chances of spreading reach and getting high potential traffic. Facebook to be the ruling platform of all Social Media. Let’s see what does Facebook has to offer to the businesses and how can we grab the traffic from Facebook to our website.
Facebook Business Page
Facebook allows you to create a profile for your business as a business page. Facebook page is a great tool for free marketing for any business. These pages let businesses recognize themselves not only through listing products and services, but by sharing links also, images, and posts on a customizable page to give a better sense of a business’s personality and character.
Your Facebook business profile or you can say the page is a great place to grow your brand awareness and show your human side. Facebook is where you can be versatile so do not get afraid to be funny.
Sooner you will know what your targeted audience would want to see, so keep going with sharing images, links, videos, anything, as long as it is connected to your business and it seems like your audience is getting attracted to those things.
Facebook Advertising: Classic Ads
Facebook has its own form of advertising known as Facebook ads, which usually appears in the side columns of the Facebook site. The classic ads are more specifically categorized as Marketplace Ads. The ads are displayed as a headline, an image, and a click-through link added so that the user can be directed to either one of these, Facebook page, a Facebook app, or an outside website.
Adding Facebook advertising into your Facebook marketing strategy is one possible scheme to increase likes or website clicks. For better understanding let me tell you about what does Facebook advertising features include.
- Demographic audience targeting by Facebook user data on the basis of age, location, education, and interests as well.
- The skill to set ad budgets.
- Ad testing, in which several ad versions are run instantaneously to compare ad designs and their setup.
- Ad performance measurement tools added built-in.
Hosting Facebook Contests
Facebook contests, draws, or different promotions is another Facebook marketing scheme that can increase followers and brand awareness.
While conducting a Facebook contest, be aware that contests cannot be hosted through Facebook itself. To tackle this, businesses use a third-party application to create their Facebook contest and then direct their users to the application through their Facebook page. There are varieties of paid tools that can help you make such third-party applications, there are some free tools as well.
Facebook Promoted Posts
Facebook Promoted Posts allows Facebook page owners to pay a rate so that their posts can get good reach than normal sharing to reach along with the impressions as well.
Many page owners have questions about it like, why I have to pay just to ensure that my post is seen by users who are my followers. If a user is already following my posts, they should always see my posts on their news feed, or not? Being simple the answer is just no. Even if a fan of your Facebook page looks at their news feed when you share your story, they are likely to see it, but there is no guarantee if their news feed is flooded by other posts. That is where Promoted Posts fits in.
Facebook is much more than fun, it is taking the digital trends and marketing to another level. We at Xcentric Services specialize in Facebook Marketing in Pakistan and all the updated trends. Companies are stepping ahead in digital optimized business so we welcome all and spread our services, visit Xcentric Services to know more.