heatmap

Footfall Heat Map

Footfall Heat Map is a device allowing retailers to analyze their in-store customers with the help of Heat Maps Analytics. It provides insightful information regarding the actions of consumers within stores, what they look for, what attracts them the most, and what motivates their buying behavior. Moreover, this device helps you to know about the performance of the products by knowing which product is doing well and in which zone.

The device tracks the number of visitors who come in and out of a particular area, calculating the occupancy. Heat Maps are retailers most preferred choice as it determines the number of visitors that spend time in a specific area.

They can also cover a larger area when equipped with fish-eye lenses. Moreover, activities that take place in specific areas of your store, along with how efficient your promotions are, the placement of products, and the materials used for point of sale are measures by BLE tracking.

Performance of the Product

Heat Maps Analytics help you know know which product of YOUR business is performing well and in which zone. Additionally, the information can help you in the inventory management of your business. Proper inventory management can lead to decreasing costs for your business.

Occupancy Rate

This device tracks the number of visitors who come in and out of a particular area. Retailers’ most preferred choice as it determines the number of visitors that spend time in a specific area. Its design calculates the occupancy, within the specified areas of your store.

Coverage of Larger Areas Heat Maps Analytics

The device can cover a larger area when equipped with fish-eye lenses. The success of your store’s specific areas will also be easily measurable. Plus, considering that there are some areas with low performance, this device is applicable there too. Moreover, it supports BLE tracking too.

Today, V-Count Footfall Heat Maps in Pakistan play a vital role in providing valuable information for in-store analysis. The device can help your business flourish as it provides you with necessary data that is used to measure the effectiveness of specific products, promotions, product placements, a point of sale material, and all kinds of campaigns or activities that take place within a specific area in your store.

Heat Mapping with Xcentric

A heat map is the backbone of every business’s Conversion Rate Optimization strategy, be it in-store or online. So if you’re looking for a solution that shows you a clear picture of what your visitors are up to, use a Heat Map because they drive site conversions immediately. Get in touch with us today, and we’ll equip you with the power of this solution representing data in colors.

Find out how we can put solutions like these to work for you.