According to an internet overview stats by Hootsuite, 99% of the 76.38 million internet users in Pakistan access the internet via mobile phones. And a third of all these mobile searches on Google are local. Well, this is pretty huge on its own. But, if a business gets the right SEO Agency in Pakistan, that’s not an issue.
Being a Digital Marketing Company in Pakistan, we’ve come across data that shows local searches in Pakistan are growing twice more than mobile searches. However, even though this is good news for local online retailers in Pakistan, some of them are not ready to leverage this growth. The reason behind this is them being unaware of the positive outcomes of local SEO.
Are you also one of those online retailers? Well, this article is for you then. We’ve covered everything you need to know about the dependency of your E-Commerce Website Development efforts on local SEO and how we, Xcentric Services, can help you leverage it for growing your online web store traffic and sales.
The Outcomes of Local SEO and Online Retail Goals
Before we jump right into the technicalities of SEO, let’s go through and learn about the local search metrics we consider to achieve every client’s online retail goals.
1. Google Ranking
The higher we rank our clients on SERPs, the more traffic is diverted towards their online web store. Hence, foremostly, we make sure that they rank strong in organic searches and Google Maps, both, via their local pack; to generate more quality lead and online sales.
2. New Customers
Online retailers that retail locally need online customers, but that’s not the problem. The real problem is the fact that local online web stores have a lot of competition for limited online customers. So, to help our clients sell consistently to new customers, we help them dominate the local search with SEO.
3. New Leads
Generating new leads is a way to give local businesses a breathing space, which is why we try our best to drive in a good lead flow for our clients. This way, they can increase their product prices, test new ones, and identify which ones are top-selling. Thus, making cash flows and online sales more predictable.
4. Organic traffic
This embraces traffic from our client’s rank on search engines, online reviews on Social Media Platforms, direct visits, and further earned sources.
Considering that great reviews make everything better, we boost every client’s online conversion rate by getting them more reviews. Assuming that you must be thinking what big benefit you’d get out of us bringing you more reviews, let’s answer this too. If your online web store’s conversion rate is higher, Online Advertising in Pakistan will be cheaper for you, and ROI will be impressive.
One thing about these metrics is that they are all very practical for local businesses in Pakistan that need consistent online traffic and sales. So, when you hire us as a local SEO Agency, we make sure to emphasis on metrics that are specific to your business and influence revenues directly.
What characteristics make Xcentric a trustable local SEO Agency?
There are hundreds and thousands of Online Marketing Websites in Pakistan providing SEO Services. And when online retailers are not sure about what results they want, many of them look trustable. However, no one tells you why they are the right fit for you. But that’s not how we do at Xcentric Services.
Before Pakistan Selling Sites choose us for getting SEO Services in Lahore, we make sure that they know what makes us trustable. So let’s get through the list of characteristics that are a good fit for your helping you grow your online web store’s sales and traffic;
1. Agency Focus
Technically, there are two ways to look at this characteristic. Usually, online retailers look for SEO agencies that are entirely focused on SEO. While on the other hand, some look for a full-service Digital Agency in Pakistan that has the expertise in different Digital Marketing in Pakistan areas, along with SEO.
At Xcentric Services, we serve as both types of SEO agencies that online retailers in Pakistan prefer choosing. So whether you want services that are just related to a local search or want us to focus on higher-level goals across different Digital Media in Pakistan channels, we can do it all!
2. Industry Experience
Are you an online retailer looking for something specific to grow your online web store’s traffic and sales? Xcentric Services can provide what you are looking for because we have years of experience working in the Magento E-Commerce Website Development industry and providing Digital Services like SEO.
So regardless of whether you want to partner with an agency that has experience working with cloth retailers or a grocery seller, we have an understanding of every business.
3. We Practice what we Preach
While you search around for an SEO agency, choosing the one that ranks well on a few keywords is the smartest decision. And if the one you choose doesn’t, they are probably not good at SEO.
So, when you partner with us – an SEO Agency in Pakistan, we make sure that you know how we practice what we preach. Hence, before getting on board, we’ll provide you with an example of a client we helped previously; to show you what we are capable of doing for our clients.
4. Strong Reputation
We have the expertise to handle outreaches and partnerships with online retailers in Pakistan. And we also have an established list of clients and case studies. Hence, if you want us to provide you with references and work samples, we can do this too.
By now, you must’ve got to know that we have a demonstrated ability to rank your content high and promote it. But we’ll not stop here, let’s dive into details a bit more.
5. Experienced SEO Team
According to a survey, only 30% of agencies have SEO professionals on board, and only 10% of them have more than five SEOs. However, that’s not the case at Xcentric Services. We have an appropriate number of Social Media Managers and SEOs that are expert in managing each of our client’s SEO like a pro.
6. Up-to-date Learning and Training
Google usually rolls out new changes to its algorithm. So when you plan on hiring an SEO agency, you need someone who always stays at the top of these changes and responds on your behalf if something goes wrong.
Well, that’s exactly what we promise. Unlike most of the agencies, we know how to particularly address a problem a sudden change in Google’s algorithm. We have our search engine optimization procedures in place to help our clients address every issue – Everything sorted out under one roof!
7. Clear Communication and Expectations
Being a reputable SEO agency, we won’t be promising you #1 rankings because countless online web stores are competing on the same keywords as yours. And for you to rank high at the top of SERPs on Google, it will take a lot of time and patience.
However, we don’t really set rankings as the priority. We are focused on adding value to your Magento 2 Website Development efforts and increasing online conversion rates. Thus, promising you consistent performance improvements over time and boosted online sales.
Getting along with us as a Local SEO Agency
While getting on board with us for Search Engine Optimization Services in Pakistan, you need to provide us with a few things to begin working. Here’s a list outlining those things;
Usernames and Passwords
Every client of ours provides us access to analysis tools like Google Analytics, Search Console, and Google My Business etc. These help us establish benchmarks for your SEO campaigns.
Other than the usernames and passwords, there are many other sources like spreadsheets, Ubersuggest and Moz, etc. that enable us to access our client’s performance data. So when you partner with us, we’ll need this data to help identify any problems before strategizing any campaign.
Digital Marketing content
SEO isn’t all about getting ranked on SERPs. Being an SEO agency, along with focusing on keywords we also match your brand’s voice, guidelines, and approach across all other Social Media Marketing in Pakistan channels.
Hence, to make sure everything is on-point, we also need access to your Online Marketing in Pakistan content ahead of time; whether it is for Facebook Marketing Pakistan, Instagram Marketing Services, or YouTube Marketing in Pakistan.
Providing your SEO agency with information about your products and services is essential. Even though we try understanding everything about what you offer throughout our journey together, knowing everything beforehand goes a long way.
How we maintain a healthy agency-client relationship at Xcentric?
Maintaining a healthy relationship is very important, whether it is with family, friends, or a Social Media Agency in Pakistan. Hence, being an SEO Agency as well as a Magento 2 Development Company, we always encourage a healthy agency-client relationship. Want to know how we’ll maintain a happy relationship with you too when we get on board? We do so by;
Choosing a Point-of-contact
Before getting started on anything, we ask out client to provide us with a consistent point-of-contact. We do so to get a decision making power and ability to get feedback from someone that you’ve authorized for.
Outlining the Approval Process
In case you assign an employee as the point-of-contact, we need you to assign us an approval process we’ll be following. Also, the process mentions if the point-of-contact has a full authority to make decisions or there are some limitations. All in all, everyone needs to be on the same page, whether it is your team that manages your online web store, or our Magento Web Developers and SEOs.
Setting Communication Standards
Knowing what the best way to communicate with our clients is essential for us as an SEO Agency. Hence, we prefer figuring this out at the beginning of getting into a relationship with a client.
We decide on a sweet spot that gets us the time to work and drive traffic towards your online web store and boost your online sales. The motto is only to be as open and transparent as we can. Though along with this, we also welcome feedbacks and support because a little criticism hurt none, right?
Usually, online retailers in Pakistan think that SEO Services Pakistan is all about boosting online web store ranking on SERPs. But in reality, SEO is much more than that. It functions as a high-quality extension to your Digital Marketing Services, brand visibility, branding, and increasing online conversion rates.
So if you were thinking that investing in Digital Marketing Services in Lahore that are focused on SEO is too big of an investment, let us tell you that it is worth every penny. Plus, now that you know every nitty-gritty of why SEO is essential, and how we at Xcentric Services handle every aspect of it professionally, there shouldn’t be any more delay. Whether your online web store needs the tweak of SEO, Google Adwords, or any kind of intelligence concerning Marketing Services, CONTACT US. Our team can communicate what you need to know and handle the rest for you!