Google Marketing – How To Get More Leads Through Google Ads?

Google Marketing

Google Marketing – How To Get More Leads Through Google Ads?

Google Ads which was previously known as Google Ads is a Google Marketing and advertising service that enables businesses to display their advertisements in the search engine results. Whichever industry your business belongs to, you can run Google Ads for increasing website traffic and generating leads. BUT, are you confused about what goes into the advertising process? No problem – we have you covered with this guide!

Don’t want to try your hands on Google Ads and hire professionals instead to run the advertising campaigns for your business? Get on board with Xcentric. For more details, call us at 0300-800-2094 or drop a query at [email protected] today.

Perfecting The Landing Page Is THE KEY

A landing page is the first thing a visitor sees on a website after they click on the Google Ad. If you are running a Google Digital Marketing campaign for generating leads, this page will trick the visitors into taking an action that YOU want.

However, since you are asking the visitors to share their personal information, the content and design of the website matter a lot. Remember, if it will not come across as professional and trustworthy, the visitors are not likely to provide their information. Hence, when building a landing page, pay attention to these factors:

  • Load Time

When potential customer clicks on your Ad, they should be redirected to a quick-loading page. In case the page takes too long to completely load, the customer can get frustrated and eventually leave the website. So, make sure to improve the load time of your landing page using PageSpeed Insights.

Google Digital Marketing

  • Credibility

Along with having a professional-looking and engaging website, it is important to ensure that the business and contact information is easy to find for the visitors. Doing so makes it hassle-free for potential customers to reach out to you and promoted transparency.

  • Navigation

Clicking on an Ad, the customers expect to be driven to a page that matches their search. Got the hint? Put effort into making sure that the visitors do not have to hunt the website to find what they wanted in the first place. It should be easy and quick for them to navigate through the website and find the products or services advertised.

  • Simple Forms

Requesting some kind of information for the website visitors on the landing page? Then be clear about why you are doing this. For instance, if you own a services business, convey to the visitors that you are asking them to input their information for sending out a project quote. For even better Google Marketing results, keep the forms easy to understand and simple. Because requesting too much information annoys people and stops them from completing the form.

Did You Know?

Landing page experiences are one of the several factors that determine the Quality Score of a website. They are based on features like the relevance and usefulness of the information provided on the page, easy navigation, and more.

Search Engine Marketing

Enhance The Advertising Campaign

Thinking of a foolproof way to drive website traffic? Making a website appear in the search results is the #1 way to do so. However, that in itself is a tricky thing to do when it comes to Search Engine Marketing. Follow these tips to improve the performance of your Google Ads campaigns, increase website traffic and generate leads:

  • Long Tail Keywords

There are two kinds of keywords: long tail and short tail. The latter are generic and broad with a high monthly search volume – for example, “Google Marketing”. Since they are more competitive, they use the budget faster, and while you are bidding on them, the Ads also have a hard time getting to the top spot in the search engine results.

On the other hand, long tail keywords are of three or more words – and much more specific – like “Google Marketing Services In Lahore”. Even though these keywords have a low search volume, they are a lot more relevant as compared to short keywords. On your end as a business, using these keywords will lead to more lead generation.

  • Test & Then Test Once Again

To generate more leads and increase the traffic volume on your website, keep trying out new advertising strategies and tweaking the already running Google Ad campaigns. Experiment with keywords, bids, Ad messaging, and more. Also, being a Google Marketing Agency in Lahore, we suggest running two different variations of every Ad within every Ad group to test which one is working better. Mix up the bidding strategy and watch out if it brings in any improvement. In the end, the key is to test – and test until you are satisfied with the results.

  • Remove Underperforming Keywords

Look at the performance of your keywords closely, just to be sure that you are not wasting any penny on the underperforming ones. For example, if there is a keyword that is driving a lot of traffic to your website but you are also noticing a higher bounce rate, it is surely not as relevant as you thought. In that case, remove the underperforming keywords and reallocate the advertising budget and bid on those keywords that are not only driving traffic but also resulting in sales.

Google Ads Marketing Services

  • Use Smart Bidding

Using the historical information about advertising campaigns, smart bidding optimizes the Ads automatically and generates the maximum count of conversions or leads. Although businesses still have to pay-per-click with smart bidding, the hassle of adjusting bids manually ends with it.

Convinced to fine-tune your Google Ads Campaign for increasing website traffic and generating leads but need professional help? Xcentric is here to the rescue. Speak to our strategists by calling at 0300-800-2094 or email at [email protected] today.

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    Landing pages have to be engaging, simple, and easily navigable. Alongside, you also need to test Ad copies, bidding strategies, and keywords constantly for achieving better results. We understand that this is A LOT to handle. Hence, rather than juggling between advertising and handling other business tasks, hire us as your Google Marketing Agency in Pakistan. From creating the landing page to planning and running Ads, tweaking the advertising budget, bidding and everything in between – our Google Ads Marketing Services cover it all.

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