Every day, around 2.2 billion people log into Facebook. And because of such a large audience base, which is always active, every online retailer is eager to invest in Facebook Business Marketing.
However, not every one of this 2.2 billion audience base will be your business’s potential customer. Luckily, Facebook provides the opportunity to place highly targeted Ads. Hence, online retailers can make sure that their Facebook Ads only show up in front of their target audience, who will likely buy their products and services.
BUT, the question here is – Have you ever created a Facebook Ad before? Don’t worry if your answer is NO. We’ve got you covered with our Facebook Marketing strategy that is highly converting. Let’s go through every step of it!
1. Identifying Your Basic Facebook Business Marketing Objectives
Before we start off on anything else, we determine our client’s primary aim behind advertising on Facebook. In most cases, the objective of online retailers is to drive more traffic to their online web store or boost online conversion rates.
Being a Facebook Business Marketing Agency in Pakistan, we believe that both these objectives go hand in hand. Hence, our social media managers focus on achieving the goals with the best marketing strategy for every client.
2. Choosing an Audience Base
Facebook’s filters allow choosing who you want to see your Ads. However, finding the most valid filter for targeting a client’s ideal customers isn’t that simple. Preferably, for our clients, we place Ads based on filters such as location, education, age, gender, and importantly – Interests.
To begin with, we target a limited audience base and then refine the strategy based on the results. For instance, one of our clients sells organic supplements that promote women’s health. While strategizing their Ads campaign, we started by targeting women who are in their 30’s and interested in staying fit. Once we ran the Ads campaign for a few weeks, we analyzed that they’ll perform much better if targeted to women that age between 35 to 40. See how we tailored the targeting?
We’ll be honest here – There are times when we are not sure which filter to choose. At this point, we use our client’s online web store’s analytics to know more about their potential customers. And this includes knowing which keyword search led them to our client’s online web store.
3. Deciding between the Type of Ads
Depending on business objectives, Facebook provides options to place different types of Ads, such as;
Clicks to Website
If our client chooses this option, we either place single image Ads with a link to their online web store or a multi-image Ad, which is also called a Carousel.
Page Post Engagement
If you want to increase your Facebook reach, this is a good option for you. In this Ad type, we boost your post, which helps us show it to your existing potential customers. The cherry on top – Facebook’s algorithm also favors such Ads.
These are yet another type of Facebook Ads. And as the name hints, such Ads help us collect the information about our client’s leads. The Ad shows up as a form in the potential customer’s newsfeed. Being a Facebook Ad Agency in Pakistan, we believe that this Ad type is the most successful one and simple. So, rather than asking customers to fill our forms on your online web store, why not ask them on Facebook?
4. Planning the Ads Placement
Facebook allows placing Ads in front of the target audience on three possible areas;
- Desktop Newsfeed
- Right Column of the Desktop
- Mobile Newsfeed
If a client chooses to places Ads in the mobile or desktop newsfeed areas, they likely pay more. After all, these Ads are more visible to the audience and show up with the organic posts from their friends and family. Besides, for these Ads, competition is also too high among advertisers.
On the other hand, if a client is a bit tight on budget, we choose to place their Ads on the right column of the desktop. Visually, they look like traditional banner Ads.
Are you thinking about how we’ll choose your Ad placement? Well, initially, we place Ads in the right column of the desktop. However, when the Ads strategy grows more sophisticated, we move forward to putting up newsfeed Ads. And between all this, we also keep on testing different placements to analyze where our client gets the most ROI.
5. Creating Engaging Ads
One reason behind Ads failing is that their design isn’t engaging and doesn’t grab the attention of the target audience. We’re saying this by counting on our years of experience. What works for your competitor might fall flat for you. Hence, we follow a few guidelines when creating Ads for every client;
- Using emotionally connecting visuals
- Looking for complementing colors
- Picking an image that reflects our client’s value proposition
- Feature faces of people in the Ads
Moreover, we also include clear CTAs in the Ad text. Precisely, we tell the target audience what to do next. Commonly, we use these CTAs;
- Buy Now
- Shop Now
- Browse Latest Products
- Download Our Guide
- Signup Our Newsletter
6. Campaign Length
We always have businesses coming to us who believe that running an Ads campaign for the longest time is the best idea. However, being a Facebook Marketing Company, we believe that even the most active Ad also stops converting when it runs for several weeks. The reason? Ad blindness!
The target audience usually starts ignoring Ads that show up for days, and in the worst-case scenario, they hide them from their newsfeed. Hence, keeping this in mind, we run Ads campaign for a maximum of two weeks only. The period is short enough that our client’s target audience doesn’t get frustrated or immune to the Ads, and success is guaranteed!
7. Optimizing the Ads Campaign
Regularly testing the ads we’ve placed and optimizing them is one of the elements behind the success of our Facebook Page Marketing services. For every client, we run identical Ads by changing just a single variable and analyze which performs the best. Precisely, this is called A/B testing of the ads, which helps us identify what resonates with the target audience. Usually, we start A/B testing by;
- Creating different versions of the Ad Headline
- Using different Visuals
- Comparing the success rates of Ad Placements
Moreover, along with A/B testing, our social media managers also keep a check on the metrics to know if their Effective Facebook Marketing strategies are paying off.
Be it Facebook Marketing for Small Business, mid-sized, or a big brand, there is no denying to the fact that the marketing process is overwhelming. However, when you hire Xcentric Services to handle your business’s Facebook Social Media Marketing side, everything is doable, and success is guaranteed. So hit us up at [email protected] if you want us to plan out a successful Facebook Ads campaign for you!