How To Plan An Effective Social Media Content Strategy?
On social media channels like Facebook, Twitter, Snapchat, and Instagram, what is here today will be gone tomorrow, and that’s the fastest turnover. In reality, it is the major reason behind the target audience returning for more. However, with such a fast consumption rate, the question that confuses businesses is – how to plan a Social Media Content Strategy that actually works. In this blog, we have listed 6 steps that can help you plan a content strategy for social media. Along the way, you’ll also get some foolproof tips on tweaking the content strategy from time to time.
But First – Why Should You Plan A Social Media Content Strategy?
The way you post content on social media and the type of content you post influence literally EVERYTHING. Hence, when you take the time to create a social media content strategy for your business, you provide yourself with a roadmap – and have goals to achieve. Just like how everyone’s life has a purpose, your business being on Social Media Marketing Platforms should also have a goal, be it boosting awareness, generating leads, or making sales.
6 Ways To Plan A Social Media Content Strategy
Now, the next important question after knowing the importance of creating a social media content strategy is – how to create one that generates engagement, earns followers, and more. Below, we’ve covered every step to creating a successful Social Media Strategy in detail. Give them all a read before you join the bandwagon!
1. Set Content Strategy Goals
Setting achievable goals is one of the first and most important steps of planning a Social Media Content Strategy – which is why it tops our list here too. The type of goals you have for maintaining a social media presence dictate the content you’ll post, how often, and which metrics will mean the most to your marketing campaign. Most importantly, the specific goals will also benefit you in deciding on the social media platform to leverage. Some of the goals that businesses commonly have for their social media marketing campaigns include:
- Boosted Website Traffic
- Increased Online Sales
- Better Brand Visibility
- Reputation Building
- Beating Competition
Although the list of goals is endless, these are the ones that you might want to achieve with a social media campaign. Keep one thing in mind though – each of these goals calls for planning and posting different types of content. So, plan accordingly and if you need help along the way, get our Social Media Marketing Services. Also, as we mentioned before, the goals also help in choosing social media platform to be on, we’ll talk about this a little later in the blog.
2. Reach The Target Audience
Frankly speaking, if you don’t know your target audience like a very dear friend, crafting content that they are interested to see will be a BIG challenge. Considering this, your second step in planning a Social Media Content Strategy should be researching and reaching out to the target audience. Being a business owner, you might have already done this for other marketing campaigns and website development. But if you haven’t, do it now. Get a better understanding of your target audience by:
- Thinking who did you make your product or service for
- Considering who uses your services or purchases your products
- Looking at the followers of your competitors on social
When you research first and then reach out to the target audience, you will be more equipped to plan a content strategy that resonates with them. Therefore, leading to an increase in engagement and eventually – conversions.
3. Analyze The Competition Level
Not only can a business learn a lot by just looking at who follows its competitors, but it can also use that information to plan a content strategy for social media. However, the Top Advertising Agencies in Pakistan recommend not copying the content from the competitors and only taking notes. Hence, to take benefit from the competitors who have the same target audience as you, keep taking notes and tweaking your content strategy. Look at the following things for analyzing the competition level:
- How often do your competitors post?
- What type of content do they post?
- How do they interact with the audience?
- What are their style and tone?
Get the answers to these questions by researching the competitors. And surely, it will help you better interact with your target audience on social media.
4. Choose The Platform To Use
Before posting content on every and any social media platform, it is important to spend time choosing the platform that actually needs your effort and time. The best social media marketing experts at Xcentric can help you make the best choice by researching where your target audience is. Then, you can plan a content strategy to be on that platform – and eliminate the others. There are lots of platforms out there but the common ones that you should be on in this social-driven world are:
Every platform has its own benefits for a business, so make sure that you do your research before selecting the right one – and that’s tricky. But don’t worry, we’ve got your back.
5. Create The Content
After the previous steps are complete, it is time for you to create content will all the information that you have gathered. But oh well, there are still lots of choices to make and a variety of content formats to choose between, including:
Now, we have good news and bad news – both. The bad news here is that not every platform supports every type of content format. And, the good news is that our Social Media Marketing Packages include the creation of content that fits every platform. So previously, if the thought of creating separate content for each platform was giving you a hard time, reach out to Xcentric. We will create perfectly-fitting content for every social media platform that you want to be on.
6. Analyze Content Results
If you want the Social Media Content Strategy you’ve planned to stay worthy, keep on analyzing the content results. Many social media platforms like Instagram, LinkedIn, and Facebook have built-in analytics platforms that allow tracking things like engagement, performance, and more.
Keep track of these metrics to have a better idea of what type of content type your target audience likes and which formats they avoid interacting with. Moreover, by looking at the analytics, you can also determine the best posting times. In addition, check social media analytics frequently – monthly is a great duration, to start with.
Want marketing experts to create a content strategy for your social media? Get on board with Xcentric. Speak to one of our marketing specialists by calling us at 0300-800-2094 or drop a query at [email protected] today.
Quite naturally, business owners get nervous about planning the content for their social media. But, we’ve got you covered being a Social Media Marketing Agency. Our team of experienced marketers is ready to help you plan and target a result-driven social media content strategy on platforms.