Ecommerce Marketing Strategy
Xcentric Services deals with eCommerce businesses and being a digital marketing agency in Pakistan we get questions about how to make eCommerce strategies.
We usually encounter questions like:
- What is the best eCommerce marketing strategy?
- Which one should I be using for my eCommerce store?
- Which one will work for me?
Ecommerce is a wide field of business that covers all the aspects of marketing and to make your eCommerce work you have to practice all of them. It is tough to say that the techniques or strategies that we use are the best and up to date although it is very important to stay updated.
Now you will read some most effective eCommerce marketing plans. That you can implement with the help of your marketing team to get more reach and traffic resulting in boosting up your sales.
No matter what you are seeing on the internet either it is a funny picture or some kind of video. It can be any blog post but everything that you see on the internet is actually content. That simply means you have to get content if you want to start marketing on the internet.
What exactly is content marketing?
Content marketing is the process of creating online material such as blog posts, videos, infographics, GIFs and images that help you in attracting your target audience. Content is not used for selling directly, but it is used as a way to educate potential customers about your products, develop thought leadership and raise awareness about your brand.
One of the most powerful but undervalued e-commerce marketing strategies is referral marketing, it is also known as word-of-mouth marketing.
The reason is simple we all are social creatures and we love to share our experiences with our family and friends. It benefits the employers as well. By this everybody can avoid bad experiences and encourage each other and support that delivers an excellent experience.
This also means that if you like it or not but people are going to open up about you with their friends. It will be great that the sharing of thoughts about your brand or products goes on in a positive way this procedure of marketing practice is referral marketing.
Referral marketing is when you purposely impact the process of word-of-mouth, whether it is inspiring more sharing, or setting the sharing to be positive.
Referral marketing is not trending that much but especially for local businesses you need to implement referral marketing strategies.
Most people think that who still reads emails? So they avoid email marketing for their eCommerce business but the truth is people still read emails and from people I mean to say the businessmen and the potential customers. It is all your study that you have to know better which market are you going to target.
Regardless of the popularity of social media and chat apps, email still remains the best communication channel for many. Approximately 91% of consumers check their email on daily basis. That means email can be your most profitable channel according to the available stats.
Email marketing has found to have a higher return on investment ROI than other marketing strategies. In comparison with social media, the average order value is 3X high of email marketing. People spend more when marketed via email as compared to those who do not.
What exactly is email marketing?
Email marketing is simply defined as sending promotional emails to people that have given you permission.
You can send all sorts of emails to your affiliates and customers. You can send an email urging your customers to take advantage of some exclusive time-sensitive discount.
Approximately 65% of Instagram users use their feed to look for online shopping inspiration, while also looking to discover new brands. These are the users or customers for you, who are looking for online stores just like you have to make some purchases.
This also means if you do not have a solid Instagram presence, you are missing out on tons of sales.
Facebook always remains one of the most powerful and effective advertising platforms available to digital marketers.
There is no other social platform with this level of advertising and targeting. You can choose to target your ads based on location, age, language, education, life events, interests and behaviors.
You can also add a Facebook pixel on your website, and target people again who have visited your website but did not make any purchase.
Actually, there is nothing like a universal best strategy, all you can do is to work on your targeted audience study them are make strategies according to business niche and targeted audience. If you are boosting up the traffic and sales your strategy is the best strategy for you.
Although, there are timeless strategies that have been proven to work by many eCommerce stores before you. Run through the list of strategies suggested, decide one and test it out.
If it works, double down on it. If it does not try another. You will eventually discover the best eCommerce marketing strategies that will work for your store.
Many companies and online stores consult to any digital marketing agency in Pakistan so that they can get the best strategy for their business. As mentioned it is all about how good you know about your business, products, services, and the audience that you are trying to target.