Digital marketing agencies serve companies to make businesses more visible on online mediums, the first priority is to stay up to date with current trends.
All the agencies working for online optimization of companies and offering digital marketing services always stay up to date according to the latest trends. For further ease, these giants share their researches and predictions to follow. It is said that the year 2019 will bring major positive changes in the current trends. Let’s see how the trends will change in 2019.
According to professionals, it is estimated that 50% of all searches will be voice searches by 2020. In case you did not know, 2020 is basically one year away! I think it is safe to say that it will need to be a pretty big focus for SEOs in 2019.
How will voice searches add an impact on trends of digital marketing?
It means search strategists need to focus on long-tail keywords and conversational language. Voice search will also be clearly more important for local businesses since 46% of voice search users look for local businesses on a daily basis. Alexa just got a whole lot more real.
Video is already breaking through the search results by way of rich results on a daily basis. Video has been a huge driver of our organic efforts this year. It is also predicted that video traffic is going to be 82% of total online traffic by 2022.
How it will make any effect on online optimization?
Transcripts will be extremely important, so Google can see the text of your video content to crawl. You will also need to make sure you start optimizing your videos just like your landing pages include keywords in the title, and description and make sure the subject matter of your video is relevant, of course.
One of the big fears this year for search engine optimization SEO was when Google removed all links from specific queries. Although the blue links were finally added back and it was a big insight into the future of organic searches. Google is trying to give the people what they want. Search engine systems want to offer users the most relevant search results.
So even though the Google test is not active anymore, it does show that they were testing to see if it could serve only exactly what a user wanted.
How will it aid online optimization?
This shows that it is more important than ever to struggle for position zero on Google. Any content you create should be rooted in intent and it is becoming gradually more important for your content to not only be informative but also useful.
2019 will bring some big strategy changes when it comes to search engine optimization SEO. Content creation needs to be more intentional and optimization will need constant updates but that is the fun of SEO, it is constantly changing.
The Way Users Interact Online Is Changing
The way we interact with each other, and with businesses, is also changing. In 2019, we are going to start seeing a lot more hyper-targeted personalization on websites and in business communication. Such as, email marketing is getting smarter. More and more companies are starting to use machine learning that will track your online behavior on their website and use that data to send more personalized, more relevant emails.
Another huge change expected next year is a significant increase in the use of chatbots for marketing. This is another way companies are adapting to deliver faster, more personalized communication and, ultimately, better user experience for consumers.
Marketing Messages Is Becoming Much More Personalized
As we begin to ask more questions in our copy, we will inevitably start to learn more about our audience. Asking questions is an easy way to get a quick idea of which topics your customers are most interested in and with that knowledge comes the ability to deliver more relevant, personalized content. Professionals will try to reduce your unsubscribe rates, improve your click-through rates and most importantly keep your users happy.
It is the same idea we already use today to segment our email marketing campaigns but because the engagement rate on Messenger is so much higher than it is for email, we have even more potential to learn about our customers and deliver more personalized messaging.
These are some changes that we are expecting in the ongoing 2019 and in 2020 the searches and users interactions will be totally different.