2019 is coming up with lots of surprises and all the digital marketing agencies in Pakistan sit tight because there will be huge changes in social media.
Expert social media marketers are predicting stuff regarding the changes that are going to occur on different social media platforms. We will look into these predictions and check if our social media plans are working right or need improvements.
Live Streaming Gets Reliable
Live streaming is going to be greater and improved in 2019 so if you are not already using it, you will start it. Approximately 80% of audiences would rather watch a live video from a brand rather than reading a blog. As a devoted reader and writer, I find the reading drop off sad but also logical. People are busier than before and video is so easy to understand without effort.
The doubts users had a few years back about chatbots taking over the world are decreasing. Applications like Messenger and WhatsApp are agreed to use chatbots even more to service customer needs in 2019. A chatbot is a computerized chat program that sits on your website or Facebook Messenger and interacts with your customers to help them with requests. According to Facebook, there are already over 300,000 active chat bots so if your business uses Facebook but does not have one, you are missing out on a valuable tool.
Augmented reality is already available, but many social media marketers are not using the tools available to them.
What augmented reality is? Making it simple, SnapChats facial features and filters are augmented reality.
It is said that approximately the augmented reality and virtual reality markets will exceed $298 billion by 2023.
We are expecting to see more tools available for marketers in 2019 as Facebook has partnered with over 700 brands to achieve the company’s plan. This means in social media predictions for 2019 marketers can have more fun with the targeted audiences and vastly boost engagement. You should expect to see extra augmented reality marketing strategies going viral on social media soon.
Voice Search Gets Improvements
Technology is rapidly evolving and improving and smart speakers are rapidly becoming a common household accessory globally.
The voice search market increased by a percentage of 187 in the second quarter of 2018.
In 2019, our reliance on voice search will rise. In fact, it is expected that 50% of all searches will be voice search by 2020.
Instagram Will Overtake Facebook
This one is big, it is said that Instagram will take over Facebook as the most engaging platform. The platform has already proven that it is the king of engagement in 2018 recently got a billion active users.
It is also predictable to catch $5.48 billion in ad revenue in just the US next year. So, what does this mean for marketers connected to the social media industry? If your brand is on Instagram then it is time to up your game and if your brand is not on Instagram you are missing the fun already.
Edit Button For Twitter
On the users demand while replying to a tweet Twitter noticed to add an edit button for the tweets. So it is expected that in 2019 Twitter will get an edit button.
These were some predictions for upcoming social media year maybe they will be wrong at some place but keeping the facts and updates from these mentioned platforms it can be assumed that 2019 will be a fun year for social media marketers.
If your business is not getting a boost on a reach or proper audience engagement, Xcentric Services offers plans for social media marketing which will increase your business over social media. Xcentric Services is a digital marketing agency in Pakistan and with digital marketing, we offer the best business solutions as well.