Branding And Marketing – What Each One Means For Businesses?
Always working on developing and expanding your business? Well then, you must have heard quite many terms thrown around that highlight the importance of marketing for generating leads and driving revenues. But you must have also heard the term branding. When looking at Branding and Marketing, businesses often think that they are the same. However, the truth is – they a NOT. So, what is the exact difference between them and what do both of them mean for a business owner like you? Keep on reading the blog for a complete explanation of both the terms and how they are related to each other.
Got no time on your plate to understand it all and then plan your growth strategies? Xcentric has your back. Speak to our strategists by calling at 0300-800-9024 or drop a query at [email protected] today.
How Is Branding Defined?
Branding is basically the process of developing the identity and image of a business. It is the face of your business that is presented to the world. In fact, the audience pictures it always whenever thinking about you. Ideally, things that factor in the branding of a business include:
- Visual Appearance
In the day end, a simple way to think about branding is that it showcases to the world who a brand is and what it is offering – products or services. Hence, having a Branding Strategy is important, whether you are a small business, mid-sized, or a globally-famous brand.
Next Up – What Is Marketing?
Marketing is the process of promoting a business to a specific target audience. In simpler words, with marketing, you focus on convincing the potential customers to get your products or services. Some common examples of marketing include:
- Online Banner Ads
- Sending Promo Emails
- Showing TV Commercial
- Posting On Social Media
No matter which type of marketing channel a business invests in, the end goal remains the same. And, that is pushing the users towards converting to customers and thereby increasing the revenues of the business.
Marketing Vs. Branding: What Is The Difference?
Now that you are familiar with both the terms, the next question giving you a hard time would be, what is the difference between Branding and Marketing? An easy way to explain this distinction is that branding is who you are, while marketing on the other hand is what you do.
Branding is where you build the brand image that you want to project. Meanwhile, marketing is where you step ahead and promote that image via specific channels. Though they are different, both of them are often intertwined.
Let us take Apple as an example. A part of their branding says that they are innovative. They have spent many years making this trait an important part of their identity. So, when you think of Apple – the first thing that clicks your mind is innovative tech.
One can clearly see the reflection of a brand in the Ad above. It is not the full extent of Apple as a brand but still contributes a lot to its branding. If you look at it closely, it achieves this by boosting Apple’s reputation for being innovative with the phrase – “Light. Years Ahead”.
As demonstrated in the Ad above, Branding and Marketing are two concepts that are poles apart but still intersect on the same road. While branding determines how a brand should market itself, marketing helps promote a brand.
Ready to nail the branding and marketing of your business but need professional help? Speak to a strategist at Xcentric by sending out a query at [email protected] or call at 0300-800-2094 today.
3 Ways To Brand Your Business
Now that we have covered the difference between Digital Marketing and branding, you might be wondering how to get the BEST results from both of them. While marketing and branding bear many similarities, there are some things that you would want to do for each. Talking about branding, there are some techniques that we suggest following. Here are three ways we optimise branding strategies for businesses and swear by the results.
1. Focus On Whatever Makes You Unique
One important thing that you have to consider for branding your business is what makes it stand out from the rest. Fair enough, if you choose to build your brand around the same qualities as every other business and follow a similar approach, it will not stand out.
Hence, to make sure that the target audience remembers your brand, make an impression by emphasizing on this that YOU do differently. Find out ways and approaches to stand out in the competition and build your brand around qualities that others do not have, which we term as a unique selling point.
2. Create Your Visual Brand
A brand is made up of many elements but the most important one is visual design. Visually branding your business applies to multiple marketing facets – social media like instagram and facebook, website, and even the packaging of products. So, when creating a visual design, focus on everything, from the font style to colour theme and everything in between.
Every visual component of Brand Marketing contributed to branding and the point behind it is to help the audience retain a picture of a brand that lasts in their mind. For instance, if you provide solar panel installation services, use lots of yellow in your marketing to build the brand association between the brand and services.
3. Stay Consistent
Finally, make sure that you are consistent with branding. If you decide to identify your business as high-end and prestigious, do not run marketing campaigns that portray it as fun and casual. Ensure that the tone across all your branding is consistent.
The above goes for all the detailed elements also. For instance, after you have decided on a colour scheme, stay true to it. Do not use different colours across all the marketing or create a website featuring completely opposite colours.
3 Ways For Marketing Your Business
Now that we have talked enough about what is Branding and Marketing and have also given tips on how to nail branding, why not talk about the latter? Covering many strategies, marketing is a concept that is incredibly broad. Here are some things that you should keep in mind when planning marketing campaigns.
1. Focus On Specific Services & Products
Try not to get too general when planning marketing strategies. Rather than running an Ad saying “Buy From (your brand)”, get creative with the marketing materials when advertising services or products.
Images that you are looking for new shoes and see an Ad saying “Shop At Our Shoe Store”, will not necessarily catch your attention. However, if an Ad is run saying “Check Our Our New Range Of Sneakers” you will be more interested, assuming that it is exactly what you are looking for.
2. Use Call-To-Actions
Another marketing tip that you need to keep in mind is to always use CTAs. When running a marketing campaign, you are trying to get the audience to take an action. Maybe you want them to make a purchase or just sign up for your newsletter.
Whatever your end goal is, the audience will not take an action unless you tell them what action you want them to take. Hence, provide them with handy CTAs that they can click on, take an action and move ahead in the sales funnel.
3. Connect Multiple Strategies
To market your brand in the digital world, you need to target more than one strategy. There are countless ways to promote a business and generally, it is a great idea to use some of them simultaneously to reach your target audience.
Some strategies that you can leverage for marketing yourself include social media marketing, email marketing, pay-per-click advertising, web development, and the list goes on. With all or some of these strategies having your back, you can surely increase your digital influence and increase revenues.
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Xcentric can help you master branding and marketing strategies. To get started, speak to a strategist by calling at 0300-800-9024 or send a query at [email protected] today.
Still not sure about how to go about branding and marketing your business? Just let team Xcentric help put both into gear. We have years of experience in providing Digital Marketing Services. Hence, you can trust us with creating and targeting a killer Branding and Marketing strategy for your business.