However, when you Magento 2 Development

Adding E-Commerce to a Brick-and-mortar Store

Brick-and-mortar retail stores are turning towardsย Magento 2 Developmentย to generate revenue. And as they make this digital move, they are likely to have questions aboutย Magento Website Design, themes, and the platform itself. Even though all of these are essential, being aย Web Development Agency, we suggest online retailers to initially focus on their products andย Digital Marketing in Pakistan, as every otherย Pakistan Selling Siteย does.ย ย 

In our experience, the act of merchandising and selling in-stores is not the same as selling the same product and promoting it onย Online Advertising Websites in Pakistan. While in a physical store, the buyer can touch the products and gauge them for how they fit. All in all, a physical store is sufficient in itself when it comes toย Marketing Services.ย ย 

Retail Display – Online Web Stores Vs. Physical Stores

Be it grocery, clothing, or anything else, selling every product on the internet is different. And even more critical is displaying perfectly pictured products, precise product descriptions, and Inventory Management of your online web store. Undoubtedly, selling on an online web store for the first time is a challenge in itself for brick-and-mortar businesses.

However, when you partner with Xcentric Services, as a Magento 2 Development Company, we make sure that everything is perfect. From the visuals to the content and everything in between, we manage it all. In detail, here’s how we tackle every aspect of your online web store professionally;

Product Images

Selling a product displayed on the hangers and the shelves in a physical store is relatively easy. However, when we talk about moving to an online web store, the tables are turned around because you need to illustrate a picture of every product that represents the best of it.

An online retailer can either get the products photographed or, as an alternate, acquire the photos from the manufacturer of the product. And both these tasks are more time consuming than you can even imagine. Well, by now, you must be thinking of the solution.

Honestly, it is not uncommon for brands to have millions of SKUs and several vendors. Usually, brands contact their vendors, gain access to the product images, download them, organize them, perhaps edit them a bit, and then upload them to their online web store. Plus, not to forget, they repeat this for over a hundred times. Sound too impractical, right?

Donโ€™t worry, weโ€™ve got you covered with our approach. Considering that displaying eye-catchy and high-resolution images is essential than having an up and running online web store, hereโ€™s the procedure weโ€™ll follow to help you out;ย 

  • Identify your brandโ€™s top-selling products and prioritize them
  • Devote a team that will download every picture needed and upload it to your E-Store
  • Automate the processes wherever necessary

Plus, if you feel like your product images and other visuals are dull and boring, we also provide in-houseย Branding and Graphic Design Servicesย that are sure to add the missing appeal to everything.ย 

Descriptions

Product descriptions are somewhat similar to product images. You must be thinking that you didnโ€™t need them in a physical store, but thatโ€™s not the case. The salesperson at your brick-and-mortar store was the one who described your product in front of the visitor.

However, on the other hand, when we talk aboutย E-Commerce Website Development, drafting product descriptions is one big task. So if you were thinking of copying them from the manufacturer, thatโ€™s a big NO. Atย Xcentric Services, we depict the exact value of the clientโ€™s product and services. Our team drafts product descriptions that translate your online web store visitors into customers, all while making sure that they are engaging and well-composed withย SEO Services in Lahoreย in mind.

Moreover, our content marketing team also followsย Online Marketing in Pakistanย trends, research how your competitors in the industry describe the same product and then draft a description that ensures boosted online conversions.ย 

Inventory Management

Imagine owning a chain of five physical stores, and each one of them has one particular laptop. So, when it comes to inventory management on an online web store, what are the quantities available for this laptop?

Well, if you plan to fulfill the customer demand from every location, you have five laptops available for selling on your online web store.ย 

In the worst-case scenario, what if TWO of the stores had an incorrect inventory count? Instead of having one machine in stock, you have none. And what if the storekeepers at some other two stores have tossed away the packing boxes because the laptops are on display? Thereโ€™s no way out to ship them.

Assuming that youโ€™ve had enough of the bad news, let us tell you that weโ€™ve got your back with ourย Odoo Oriented ERP Solutions.ย With our solutions, we will help you track your inventory from a single system to reduce human error and streamline yourย Inventory and Supply Chain Managementย process.ย ย 

The Difference in Marketing for E-Commerce and Physical Stores

If your brick-and-mortar store resides in a famous shopping mall, has a physical presence, it eventually gains fame and gets popular among hundreds of your potential customers. However, thatโ€™s not howย Magento 2 Website Developmentย works. Even if a buyer searches for a product you sell on Google, there is no assurance that the search engine will have indexed your website.

Hence, just opting forย Magento E-Commerce Development Servicesย is not enough. You need to make some serious efforts to promote it and market it, just like otherย Online Marketing Websites in Pakistanย do.

Do you want to sort it all out under one roof? From building the online web store toย Social Media Management Services,ย SEO Services in Pakistan,ย andย Online Advertising in Pakistan? We offer some result-guaranteedย Social Media Marketing Packages in Pakistanย that serve yourย Marketing Servicesย needs for each of theย Social Media Platforms.

Our team ofย Digital Influencers in Pakistanย andย Social Media Marketing Lahoreย experts leave behind nothing when they strategize the campaigns. They will benefit from your traditional marketing channels as well as the trending ones such asย Instagram Marketing,ย Facebook Marketing Karachi, andย YouTube Marketing in Pakistan.

For instance, if you want to continue with TV Ads, along with including the newย Digital Servicesย thatย Pakistan Social Media Influencersย prefer to attract the savvy online buyers of today, go ahead. But again, being aย Digital Marketing Agency in Pakistan, our emphasis remains on opting forย Facebook Marketing Packages in Karachiย andย Digital Marketing Services in Lahoreย because they are a MUST.

Conclusion

In our years of experience as aย Magento 2 Development Agency, weโ€™ve concluded that having an E-Commerce website is essential. Though more important than that is nailing the content of it.

Whether it is drafting the product descriptions, designing the visuals, or advertising the products to put in front of your target audience,ย Xcentric Servicesย can help you with everything. Our devoted teams ofย Magento E-Commerce Designers,ย Magento Web Developers, andย Social Media Managersย will ensure that your online web store visitors turn into customers at first, and then leads. So, are you all set to drive towards success? Get in touch with us today to proceed further!ย