7 Must-Haves to Launch an E-Commerce Website
In these COVID-19 times, quarantine is a significant reason to begin selling online right away. Your brand doesn’t have an E-Commerce Website yet? Begin E-Commerce Website Development from scratch because the digital selling industry is growing like never before, considering the recent wakes of the world.
The coronavirus outbreak has influenced the Dynamics E-Commerce demand a lot. Amazon, which is a footnote in the history of E-Commerce, is now hiring 100,000 new employees. All of which will be involved in Odoo Inventory and Supply Chain Management, along with shipment operations.
Besides, Magento – An Adobe Company has announced a support plan for small and medium-sized businesses that want to move online with Magento E-Commerce Development. Here’s a list of things the company offers for FREE;
- FREE Magento Commerce and Marketo Engage for 3 Months
- 3 Months of FREE Magento University and Marketo University
- 90 Days of FREE Adobe Connect – up to 25 participants
- Adobe Portfolio
- Acrobat PDF
- Adobe Talent
So, with this pack of FREE offerings, now is unquestionably the time to grow from a brick-and-mortar store to an online store. However, launching a Dynamics 365 E-Commerce store isn’t an easy play. Hence, in this article, we’ve covered some essential things you need to tick-off from the checklist as you sit down, power up, and begin building.
1. Analyzing Target Audience and Market
The initial thing to know is your target audience. There is a possibility that you are selling baby food to bachelors and umbrellas in areas which have never sighted rain. Hence, you need to analyze your market, and the audience interested in your product, otherwise, you will not stand a chance.
Are you a brand selling everything, from clothes to groceries? Begin with things like your product’s ingredients, the cloth fabric, and the environment friendly products that speak GO-GREEN. Precisely, these are the things your target audience wants to hear and relate to, and they’re the reason behind them buying your product. We’ve attached a snapshot of a brand showing its baby food products to parents who are extra careful about what their child consumes.
Besides, who are the ones that have a problem your products can serve? Begin with demographics like age, culture, gender, earnings level, etc., and combine these with other lifestyle-type characters.
A lifestyle characteristic record bases on three foremost subjects – actions, interests, and ideas. Precisely, if you can reach the root of what your target audience prefers to do, what they are enthusiastic about, and how they think about material things they need in life, you have found your word and tone.
In a few cases, it will be formal to provide to a more distinguished profile clientele, or more casual to dive in for a higher market share in a concise area.
However, in every way, it is essential to keep your target in mind at every step of E-Commerce Website planning. And with this, we mean EVERYTHING. Including things as simple as a domain name or logo design while creating a content strategy.
2. Choosing the Right Domain Name
Deciding on the appropriate Domain Name for an online store is not as easy as naming a child. Yes, its that much of a tech-task. Before you begin thinking of a domain name, make sure that you keep it short, memorable, and unique. However, there is a lot that can go wrong while deciding on one. For instance, a domain name with a double meaning that might gather you some unwanted attention.
Moreover, deciding on the domain on which you want to register your website is also a significant task. Here are some types of domains you can choose from;
- Global Domains – .com, .net, .org
- Domestic Domains – .fr, .us, .uk
- Activity Domains – .photography, .shop, .guru
So as soon as you decide on your Domain Name, your first step should be registering your E-Commerce Website on any of these domains to make sure that no one else hits you the punch.
Technically, the domain of an E-Commerce Website is one of those factors that rank it higher on Google SERPs. And unfortunately, or say fairly, on unique names get the SEO Services advantage.
Hence, it is usually safer to avoid names that appear like existing ones to organically rank higher, and not perceive as a knock-off of another business. Plus, the unique title will most probably rank higher anyhow, so you will not be doing favors for yourself.
3. The Importance of SSL and HTTPs
Every time anyone uses their credit card and bank account details online, a potential opportunity of making that information made readily available for access to more than intended recipients.
Hence, to be safe from scams, and to keep customer information secure, Websites Need SSL and HTTPs. The SSL certificate is a type of encryption contract that ensures the accessibility of information between service providers and their end-users.
Secure websites are more obvious to recognize because their address begins with HTTPS, where the S stands for SECURE. On the other hand, we have the classic – HTTP, to which the browser reacts and notifies the users of the site not being secure.
In some scenarios, there is an option of utilizing the color-coding scheme in which the browsing bar turns green, swearing high-level security. However, this is not the only practical way to measure how secure a website is. Hence, to keep everything precise, SSL certificates are sold recurring bundles, to ensure a smooth blow at the back-end.
Today, the buyers are savvier than ever. So if you are thinking that they will miss out on this information when they are shopping, you are wrong. There is no reason to scrimp on the security encryption. Honestly, no business should risk on non-secure customer data and smash the trust. Here’s a snapshot of what you will see when you click on the lock icon beside the URL on your browser.
4. Web Store Structure
Magento 2 store view enables business to manage several website views under a single installation, which they can control from one Admin Panel; to keep things simple and easy on hands.
Moreover, these multiple websites can have similar layouts and highlights or be unique. And if you want to have multilingual versions of your website, there are two ways to do so;
- Separate domain for every Language Version
- Single domain with multiple Store Views
5. Mapping a Catalog Structure
One of the best ways to strategically manage your E-Commerce Website is by thinking of it as a hierarchical tree. The site Menu is the navigation map that customers click on to find what they are looking to buy. Hence, it should be precise and understandable. In our years on experience as a Web Development Company, we came across web stores that had pages that were not concise about what products and services it offers. And unfortunately, that is not good for the audience involved.
Hence, as a quick step, consider in your mind a structure of how your catalog should look. Because this way, your mind map will work together with your visuals to place important things closer to your audience on the Homepage.
Later, you can classify other products and services by varieties as required for your target audience. However, make sure that they operate no more than thrice, deep in the menu. Why? This point is critical for UX because no one has the time to keep clicking around and hop from one page to another to locate the information they need. And not only for the interest of your website visitors, but this will also influence your SEO Services in Lahore and conversions. Yes, these are the things the search engine beasts, aka Google Bots, use to make or break your digital presence. On a final note, we’d suggest, go through this article – E-Commerce Product Catalog Management: 8 Best Practices, to learn more about how product cataloging works best.
6. Text and Visual Content
Ever seen a Web Store without content, product images, or product descriptions? There doesn’t exist any. So after you have trailed down through all the previously mentioned steps, begin preparing your Product Images. And if you don’t have any, we’d suggest, click a new picture of them, ensuring accuracy and high-quality resolution. At this point, you might need some help from professionals providing Branding and Graphic Designing Services.
Next, put your thoughts and words into writing Product Descriptions. Considering that this is one area that brands don’t realize is powerful, this might get you a competitive edge over others and influence your conversion rates. Technically speaking, these descriptions are your salesperson. Hence, answer every question you think a customer might ask about a product in an organized way, and let the product descriptions do the talking. Plus, if you need some help with nailing your product descriptions, read our previous article – 5 Product Description Mistakes That Drive Buyers Away.
Last but not least – Decide if you want to have a blog on your Web Store, considering that it will affect your general Digital Media Marketing plan, SEO Services, and technical Digital Services. And if your answer is a YES, let us know about how you plan to drive valuable visitors to your E-Store with the help of blogs.
7. Shipping and Billing Gateways
No buying process ends without payments and shipments, be it in-store, or online retail. So while you are setting up a Web Store, you need to look out for payment gateways that are available in the countries where you will be selling. Here’s a pro-tip; Don’t rush at this point because the payment gateway you choose directly influences your ROI. Look for options, compare them, and pick the one that profits. And if you need some help with integrating these gateways with your Web Store, get in touch with Xcentric Services. We provide E-Commerce Platform Integration Services that ensure compatibility and smooth processing.
Next, decide on the countries where you will be shipping your products. Ask yourself a few questions like;
- How much will it cost to ship to a specific country?
- Is my E-Store compatible with shipping to these countries?
- Will we provide the shipping for FREE?
Analyze the answers to these questions and find out a technical solution to them all. And once you have decided on the countries you will be shipping to, make sure that the customers from there can view all the necessary APIs when they place an order. The APIs include costs, estimated delivery time, and all the regulations specifying each country where you will ship.
Now that you have gone through all must-haves of launching an E-Commerce Website, we assume that you are overwhelmed with the heaps of decisions you have to make. But don’t worry, we’re a Web Development Company in Lahore, providing Magento E-Commerce Development Services. Get in touch with us and let us give your business a new digital face.