An amateur business, in the world of Social Media Marketing, is probably going to focus on just getting more likes on their page. But what an amateur Facebook Marketer needs to focus on is “Engagement”. Facebook – the biggest social media marketing platform, provides the best analytics tools and most businesses don’t even bother considering them. In reality, the engagement rate of businesses displays a clear picture of the competition. For example, Even though Pepsi has a strong network of social sites, Coca-Cola still wins over with an engagement rate of 0.1%, compared to Pepsi’s 0.06%. Your engagement rate calculation is based on Metric, which says: People talking about this.
To get your engagement back on Facebook, let’s delve deeper into how things work there!
1. Share-Worthy Content
This may sound very cliché, but quality content is the KING! The Facebook algorithm has started to weed out low-quality content. We suggest, ramp-up your good quality content because no one gets a choice in how Facebook adjusts its algorithm. Are you still unsure about which content is considered worthy by algorithms? CNN articles are the best example, for a greater reach opt for news sites to get some ideas for your content and blog posts.
2. Experiment with Facebook Advertising
Facebook Marketing has revamped its Ad system, with changing algorithms and decreasing organic reach, the perfect idea is to experiment with Facebook Advertising. Are you still confused about how these ads will do their magic? Give them a shot, these ads appear in a user’s newsfeed very smartly, blending in with the organic posts. Along with this, you also get an Ad Relevance Score. This is a feature, which gets you positive and negative feedback on your ads by viewers. Your relevance score may suffer if viewers hide or report your ads.
3. Integrate with other Social Networks
With organic space steadily shrinking, Facebook has become very crowded. With tons of other posts, your post is most probably going to be buried in a user’s newsfeed. But you can’t let this happen right? Start delivering into other social hubs like Twitter, Pinterest, YouTube and Google+ to get the most out of your content.
4. Get the most out of your Employees
Posts by personal accounts tend to show up more on newsfeeds. Are you smart enough to get engagement out of your employees? Get them to like and share the company’s content. Because all is fair in love and war, right? Marketing on Facebook is no less than a war.
5. Import your contacts
Do you have a big contacts list? Being a business, you surely have a lot of connections. Import your contacts and ask them to follow your Facebook page. The more organic engagement, the merrier you get.
6. Post Consistently
To get a high engagement rate, consistency is the key. Posting consistently increases your chances of appearing in the newsfeed of a user. Although this may be true, that you should be consistent with posting, posting 6 times a day can be a bad idea. Sharing worthy content, 2 to 3 times is a good way to be consistent.
7. Keep a check at your Analytics
As a business, you need to pay attention to your analytics because organic marketing is becoming very difficult by each passing minute. Facebook Analytics updates you on which of your posts is performing well, compared to the other. Use these analytics to know what drives your viewer’s engagement? Which titles get them excited? Always get to know the answers to these, you’ll surely replicate success.
8. Post Engaging Multimedia
Facebook is giving preference to multimedia content rather than other content. To get your business leverage, start posting powerful videos and images rather than just posting text. With an increasing fondness of viewers with visuals, it wouldn’t be ridiculous to think that images and videos perform better than text content. Get your visual artists to work and post something exciting and engaging!
9. Create User-Generated Content
If you’re struggling to make a splash on Facebook some days, take advantage of Facebook Users as a source of User Generated Content. After all, a business deserves some attention too, right? Generate content by hosting Photo and Video Contests, get the user’s to post using hashtags, which work the best for engaging users to your business. This user-generated content is a treasure, you can later use this content for your blog posts, testimonials, and other marketing tackles.
10. Engage with your Followers
If you wish to drive your engagement rate, engage with your followers over your posts. Create polls, ask them for some suggestions, and respond to them if they have any questions. Your job is to follow up by responding to their comments if you want to drive fan engagement on your page.
Engaging followers is no big deal, experimenting with Facebook Marketing can help you a lot with this. But if you’re not too confident about experimenting, our social media marketers at Xcentric Services can help you get your engagement back on Facebook.